NovaKid is a global leader in online English education for children aged 4–12, serving 100000+ students across 50+ countries. We are looking for a Senior Growth Product Manager who is also an entrepreneur at heart, someone who can reinvigorate funnels while simultaneously prototyping and launching entirely new product experiences.
We don’t just want someone to manage a roadmap; we want a "Growth CEO" who can reinvent the high-stakes journey from initial sign-up to the first "Aha!" moment and the first purchase.
Your goal is to own the most critical window of the customer lifecycle: a potential customer experiencing our product for the first time and the subsequent choice to purchase a subscription. This includes the journey to the trial, the trial experience, the payment windows, the product mix, pricing and CRM control.
We are looking for a candidate who applies CRO principles not just for incremental gains, but to prototype entirely new ways for parents to discover, experience, and purchase our services.
What you’ll do
Prototype, test and implement new funnel approaches. You won't just "tweak" the journey from a customer becoming a lead to making a purchase; you will review all flows to eliminate friction and shorten the time-to-value.
You will expertly translate data to identify "leaks" in the funnel and turn those insights into high-impact product features.
Design and test trial experiences and product mixes that deliver consistent “Aha moments” to more customers leading to significant sales boosts. You will own the conversion engine from sign-up to the completion of the trial.
Activation journeys aren’t just about conversion. You will drive revenue by matching users with the right subscription tiers and value propositions. You will maximise upsell opportunities and ensure customers are matched with the optimal products to not only positively affect ARPU, but also boost LTV.
Partner with diverse teams (Marketing, CRM, Operations) to align acquisition strategies with the highest-converting customer journeys.
Requirements
What you’ll have
5+ years of Product Management experience with a heavy focus on Growth, Activation, and CRO. You should have innate commercial intuition with a proven track record of successful product design.
You possess elite skills in performance tracking and product analytics. You don't guess; you are able to dig into, manipulate, and present data to prove your prototypes work.
Experience in managing international consumer products; you know how to adapt and reinvent funnels for diverse global markets.
Manage the Agile process with our engineering team, ensuring that prototypes are delivered and scaled with technical excellence.
You thrive in a 100% remote, distributed team environment and are a master of tools like JIRA and Slack.
Excellent spoken and written English.
What we offer
Fully remote work (core hours GMT+3).
A chance to shape the future of AI-driven education.
A fun, dynamic team that loves building innovative products.Unlimited holidays – because we trust you to deliver.
Bonuses and stock options – we grow together.
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