As
Senior Customer Lifecycle & CRM Manager at IONITY, you will own and scale our lifecycle marketing engine across Europe. Working at the intersection of Marketing, Product, and IT, you will turn behavioural signals into high-performing customer journeys that drive retention, loyalty, conversion, and customer lifetime value.
This role is part of our investment in making lifecycle marketing a core growth lever at IONITY. You will take end-to-end ownership of our CRM ecosystem built around Braze, building on a solid foundation while evolving segmentation, automation logic, measurement, and governance to scale sustainably across markets.
You are a hands-on impact driver who can operate in Braze day to day and zoom out to shape lifecycle strategy. You enjoy combining creative messaging with technical precision, and you know how to turn data into action through structured experimentation.
You will join our Marketing & Communications team and report to the Team Lead Marketing Activation. You’ll be working in tandem with a rockstar junior talent for customer lifecycle & CRM management to bring peak electric torque on the street.
This is a rare opportunity to own lifecycle marketing at scale in a fast-growing EV ecosystem, with the freedom to build, test, and shape how we engage customers across Europe.
Key Responsibilities - Own Braze end to end, including campaign build, journey architecture, triggers, segmentation, template structure, QA, and continuous optimisation across markets.
- Lead lifecycle strategy and execution across email, in-app content cards/messaging, and push, from onboarding to upsell, win-back, churn prevention, and renewal.
- Define segmentation and lifecycle frameworks, building behavioural cohorts, lifecycle stages, and commercial segments that scale across markets and use cases.
- Own performance tracking and lifecycle analytics, defining KPIs, building reporting routines, and connecting CRM outcomes to retention, conversion, and revenue impact.
- Drive experimentation and optimisation, running structured testing (A/B tests, holdouts, timing/frequency optimisation) to continuously improve lifecycle performance.
- Partner with Product and IT to strengthen CRM foundations, including taxonomy, event tracking, naming conventions, governance, and roadmap priorities.
- Connect CRM and website experiences, collaborating with Webflow and agency partners to align journeys, landing pages, and future web personalisation opportunities.
- 4–7+ years of experience in CRM, lifecycle marketing, marketing automation, or customer engagement, ideally in a digital product, subscription, mobility, or app-based environment.
- Strong hands-on Brazeexpertise, including journeys/canvases, segmentation,personalisation, and performanceoptimisation.
- Proven ability to combine strategy and execution, building lifecycle roadmaps while delivering high-quality campaigns andautomations yourself.
- Strong analytical mindset, comfortable with performance metrics (engagement, conversion, retention, churn), cohort analysis, and incremental lift thinking.
- Commercial mindset and customer-first thinking, with the ability to balance brand, user experience, and growth impact.
- Strong cross-functional collaboration skills, experienced working with Product, IT, Design, and Content teams to deliver integrated journeys.
- HTML knowledgeand confidence working with templates, structured content, and CRM production workflows.
Bonus points (nice-to-have) - Familiarity withWebflowCMSand how lifecycle campaigns connect to landing pages and conversion journeys.
- Experience withincrementality measurement(holdouts, uplift modelling) and lifecycle reporting frameworks.
- Understanding ofevent tracking and data structures, and how to translate business questions into tracking and segmentation needs.
- Experience operating CRM acrossmultiple markets, includinglocalisationand market differences, enabling ourorganisationto scale smart.
- Curiosity aboutemerging lifecycle channels, includingtesting new channels to engage and communicate with customers.
IONITY is a joint venture of the car manufacturers BMW Group, Ford Motor Company, Hyundai Motor Group, Kia, Mercedes-Benz AG and Volkswagen Group with Audi and Porsche, along with BlackRocks Climate Infrastructure Platform as financial investor.