Senior Brand Manager - Remote

Brand Strategy & Leadership • Own and evolve the strategic vision and positioning for the Alliance Animal Health brand, grounded in clear insights about veterinarians, practice owners, and hospital teams. • Translate brand strategy into annual and multi-year brand roadmaps with clear priorities, initiatives, and success metrics. • Serve as the internal “voice of the brand,” ensuring a cohesive, differentiated presence across all channels and touchpoints. • Develop and maintain brand guidelines, messaging frameworks, and toolkits for internal stakeholders and external partners. Support for Talent Acquisition & Recruitment Marketing • Partner with TA to build and execute recruitment marketing strategies that drive candidate leads across awareness, consideration, and applications. • Experience leading channel strategy and implementation across web, social, job boards, and email • Lead employer-brand storytelling for AAH (why AAH, career paths, culture) • Create and optimize candidate journeys and nurture programs in partnership with TA (from initial interest through offer and onboarding). • Experience with employer reputation management tools and strategies (GlassDoor, Indeed, etc) • Experience with content creation and versioning of assets • Monitor recruitment marketing performance and continuously test/optimize creative, messaging, and channels. Events, Experiences & VetTalks • Lead the strategy, planning, and execution of brand-forward events, with emphasis on: • AAH’s signature VetTalks series (concept, programming, speaker strategy, promotion, and post-event content). • Key industry conferences and trade shows where AAH shows up as a recruiter, partner, and thought leader. • Select partner- and candidate-focused events • Partner with cross-functional teams and external vendors on event branding, creative, content, and logistics to ensure a premium, differentiated AAH experience. • Create repeatable playbooks and templates so events can scale and remain on-brand. Support for Business Development • Collaborate with BD leadership to align brand strategy with partner hospital growth and JV acquisition goals. • Develop compelling pitch materials, presentations, and content that bring the AAH story to life for prospective partners. • Ensure brand consistency and impact across BD touchpoints: conferences, dinners, webinars, email campaigns, and direct outreach. • Support launch and integration plans for new partner hospitals from a brand and communications standpoint. Brand Campaigns & Content • Lead integrated brand campaigns that build awareness, consideration, and preference across priority audiences. • Oversee development of creative concepts, copy, and content (video, social, web, email, collateral) that bring “The Surprising Side of Corporate” and the AAH story to life. • Manage agencies, freelancers, and other creative partners; ensure high-quality delivery, on time and on budget. • Maintain and optimize AAH’s website and key landing pages for brand and recruitment goals. Insights, Measurement & Governance • Define and track brand health and campaign performance metrics (awareness, perception, engagement, pipeline impact, etc.). • Regularly share insights, performance dashboards, and recommendations with leadership and cross-functional partners. • Uphold brand governance across the organization by reviewing key assets and coaching stakeholders on best practices. • Bachelor’s degree in Marketing, Communications, Business, or related field; MBA or advanced degree a plus. • 5+ years of brand management or integrated marketing experience, ideally with: • Multi-stakeholder brands (B2B2C or B2B + talent/recruitment audiences), and/or • Healthcare, animal health, veterinary, or other mission-driven service organizations. • Proven track record of owning brand strategy and leading cross-channel campaigns from concept through execution and measurement. • Experience partnering closely with Talent Acquisition (employer brand or recruitment marketing) and/or Business Development teams. • Hands-on experience planning and executing events and experiential marketing; experience leading a flagship or signature event is a strong plus. • Comfortable working with creative agencies and production partners; strong creative judgment and storytelling skills. • Data-driven mindset with ability to interpret performance metrics and translate them into action. Skills & Competencies • Strategic thinker, practical doer: Can articulate a clear brand vision and also dig into the details to make it real. • Exceptional communicator: Strong written and verbal communication skills; able to tailor messaging to veterinarians, hospital teams, executives, and candidates. • Relationship-builder: Collaborative partner who builds trust with TA, BD, operations, and hospital leaders. • Project leader: Strong organization, time management, and the ability to juggle multiple initiatives and deadlines. • Creative and curious: Passion for innovative b