Beauty Co-Lab is a bespoke unit of Omnicom Media Group for L’Oréal USA that focuses on driving business growth through innovative media solutions. The Senior Associate, Cross-Channel Planning will assist in developing paid media plans and managing client budgets while leveraging data and technology to inform strategies and recommendations.
Responsibilities
- Assists in developing paid media recommendations & POVs to clients
- Humanizes targets through empathic audience analysis, leveraging a variety of tools and resources to paint a robust, actionable picture of priority audiences from data
- Manages client budgets through flowcharts, media authorizations and financial trackers
- Maintains pulse on competitive intelligence through several tools including desktop research
- Pulls projected media plan performance (e.g. reach frequency) using proprietary and syndicated tools
- Communicates plan changes to expanded internal team
- Sends meeting recaps; updates client and internal status sheets
Skills
- Graduate of a four-year college or university
- 1-2 years of media planning experience
- Experience successfully managing individual deliverables, previous involvement in developing and managing media programs and responding to the flow of client media-related needs
- Comfort planning across channels and platforms
- Readiness to learn the client service aspect of media planning
- Command of media fundamentals and ability to educate an Assistant
- Ready to take on management responsibilities
- Understanding of key research sources
- Some knowledge of current trends, innovations in media, beauty and luxury space
- Comfort with data, analytics and measurement
- MediaTool, comScore, Nielsen NMI, Clear Decisions (MRI, Simmons), GWI (Global Web Index), Office (Office, Excel, PowerPoint)
- Track record of cultivating and maintaining trusted client relationships
- Modest knowledge of media fundamentals (all channels) and an ability to train and educate more junior team members
- Proficient media math skills
- Experience collaborating with media owners, agency business units and creative agency partners in an integrated manner
- Comfortable working in a fast-paced, dynamic environment
Benefits
- Health insurance
- Vision insurance
- Dental insurance
- 401(k)
- Healthcare Flexible Spending Account
- Dependent Care Flexible Spending Account
- Vacation days
- Sick days
- Personal days
- Paid parental leave
- Paid medical leave
- STD/LTD insurance benefits
Company Overview
Beauty Co-Lab (BCL) is a bespoke Omnicom Group unit for L’Oréal USA delivering an industry-leading agency solution that drive business growth and transformation. It was founded in 2023, and is headquartered in New York, New York, US, with a workforce of 51-200 employees. Its website is .