JOB SUMMARY:
The Sales Intelligence Product Manager owns the product lifecycle for a new franchisee-facing business intelligence tool that aggregates and displays lead, company and contact data to franchisees selling to local businesses. This role partners closely with Advanced Analytics to engineer and master source data, and with IT, UX and engineering to define and deliver the tool’s UI/UX and technical platform. The Product Manager is responsible for roadmap definition, prioritization, release management, vendor oversight, adoption and ongoing optimization — ensuring the product drives franchisee productivity, high data quality, and measurable revenue impact. In addition, this manager will lead relationships and negotiations with vendors for “off-the-shelf” BI products used by franchisees and Choice sellers.
RESPONSIBILITIES:
Product Strategy & Roadmap
Define the product vision and multi-quarter roadmap for the Sales Intelligence tool in partnership with key stakeholders (Franchise Services, SMB Sales Programs, Global Sales).
Own backlog prioritization, user story definition and release planning; translate business needs into actionable requirements and acceptance criteria.
Establish success metrics (adoption, DAU/MAU, leads delivered, conversion uplift, franchisee NPS, data quality) and drive accountability for hitting targets.
Adoption, Enablement & Go-To-Market
Develop go-to-market plans and adoption strategies for franchisees, including onboarding playbooks, training curricula, help documentation and in-product guidance.
Partner with Sales Enablement and Franchise Services to deliver training sessions, webinars, and certification programs for franchisees and internal champions.
Define and track adoption levers (communications, incentives, UX flows) and iterate to improve uptake and engagement.
BI Vendor Management
Own the day-to-day management of vendors supplying data for local/SMB sales intelligence.
Lead vendor selection, contracting (SOWs, SLAs, KPIs), onboarding and ongoing performance management; conduct regular vendor governance and scorecards.
Lifecycle Management & Continuous Optimization
Identify and plan key enhancements such as new data sources and UI changes.
Run A/B tests, pilots and surveys to help optimize scoring models, user experience and commercial constructs.
Prioritize feature enhancements, technical debt, and data source additions based on ROI and strategic impact.
QUALIFICATIONS:
Employment Experience
5–8 years of product management, data product ownership, or analytics/product hybrid experience building BI products, analytics platforms, or data-driven SaaS tools.
Demonstrated track record of partnering with analytics/data engineering teams and technology/UX teams to deliver production-grade BI or data products.
Experience working with CRM systems (Salesforce), enterprise data warehouses, and integrating multiple internal/external data sources.
Experience in hospitality, franchise, SMB sales enablement or B2B SaaS is strongly preferred.
Technical Skills
Basic data modeling or data engineering experience.
Proficiency with SQL and experience working with data warehouses (e.g., Snowflake, Redshift) and BI tools (Tableau, Power BI).
Comfortable writing product requirements for engineering teams and validating technical deliverables; familiarity with API-driven architectures.
Additional Skills & Competencies
Ability to travel up to 10-20% for leadership offsites, sales kick-offs, and cross-functional planning sessions.
Strong stakeholder management and communication skills; ability to translate technical concepts for non-technical franchisee and commercial audiences.
Demonstrated analytical rigor and a metrics-driven mindset; comfortable owning KPIs and running experiments.
Excellent project and product management skills, preferably with experience in Agile methodologies and backlog management.
Education Requirements
Bachelor’s Degree in business administration, marketing, sales or related field preferred
SALARY RANGE:
The salary range for this position is $99,191 to $117,552 annually. In addition to the annual salary, this role is eligible for an annual bonus based on the terms of Choice's Management Incentive Plan (MIP).
Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:
About Choice
Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too.
At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.
Our corporate office locations:
North Bethesda, MD — Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.
Scottsdale, AZ — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.
Minneapolis, MN — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.
Field/Remote — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.
Choice’s Cultural Values
Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity
Choice’s Leadership Principles
Act with Intention | Lead with Authenticity | Grow & Deliver