Lamar Advertising Company is one of the largest outdoor advertising companies in the world, seeking a Sales Account Executive to enhance community connections through innovative advertising campaigns. The role involves meeting and exceeding sales objectives, developing long-term relationships, and utilizing professional sales techniques to grow Lamar's advertising sales.
Responsibilities
- Meet and exceed sales targets and monitor personal sales data and reports
- Target businesses in the assigned area and visit each established Lamar client as well as competitors' clients in a specified time frame
- Exhibit working knowledge of local and national competition
- Cluster accounts to work them efficiently
- Identify potential growth areas and open new accounts
- Use Lamar computer tools to locate prospects & follow up on leads, as well as prepare proposals, written presentations, and research
- Develop their presentation skills by utilizing computer tools, and present to clients on a regular basis
- Develop new product knowledge and selling skills
- Actively participate in sales meetings, regional meetings, seminars, and trade shows
- Perform administrative duties, such as:
- Maintaining daily, weekly, and monthly sales plans a month in advance
- Follow up on all client production orders and problem-solve any issues that may arise
- Maintaining organized and up-to-date records of clients and sales activity
Skills
- Current and Valid Driver's License
- Comfort making cold calls over the phone and in-person
- Ability to make oral presentations and clearly articulate policies and procedures
- Align with our values of inclusivity and effectively communicate with people of various social, cultural, economic, and educational backgrounds
- Motivation to learn new technology and systems
- Ability to exhibit effective time management and self-organization
- Willingness to immerse yourself in the outdoor advertising industry with the intent of selling its benefits to businesses and customers
- Ability to communicate professionally both verbally and in writing
- Ability to perform effectively under fluctuating workloads
- A knack for making connections and gaining the trust of others
- Ability to meet a sales quota and utilize general sales techniques
- Intrinsic self-motivation to overcome challenges and meet goals
- Resilience in response to rejection
- College Degree
- Previous Outdoor Advertising sales experience
- Proficiency in Microsoft Office Suite
- CRM experience
Benefits
- Monthly auto and cell allowances for work-related expenses
- Comprehensive 2-4 week training program with opportunities to participate in our corporate-hosted Lamar Sales School
- Multiple medical plan options and health savings account
- Hospital, Critical Illness, and Accident coverage
- Dental and vision insurance
- Short and long-term disability and paid parental leave
- 120 hours of paid time off (PTO) that increases with tenure
- 12 paid company holidays, including Presidents Day and Juneteenth
- Employee Stock Purchase Plan
- 401(k) plan with company match
- Up to $1,200 value in employer-paid HSA contributions and cash rewards for engaging in our wellness program
- Ongoing professional development and internal leadership programs to maximize your career potential
- Advancement opportunities, as our goal is to promote all Sales Managers from within!
Company Overview
Founded in 1902, Lamar Advertising Company (Nasdaq: LAMR) is one of the largest outdoor advertising companies in the world, with displays across the United States and Canada. It was founded in 1902, and is headquartered in Baton Rouge, Louisiana, USA, with a workforce of 1001-5000 employees. Its website is http://www.lamar.com.