Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
Netflix is pursuing consumer products because we believe it will drive meaningful show awareness/buzz with more tangible, curated ways to interact with our most popular content and in effect, drive long-term revenue. We want licensed merchandise to help promote our titles and build them into franchises so they become part of the zeitgeist for long periods of time.
That’s where you come in: Netflix is seeking a strategic Retail Lead to spearhead our consumer products retail footprint across the DACH region. In this role, you will own the high-level relationships and execution strategies that bring our iconic stories to life on the shelves of the region’s biggest retailers, from specialists like Müller, Smyths, and Thalia to fashion leaders like C&A and major grocery or discounters including Kaufland, Rewe, Edeka, Aldi, and Lidl.
Strategic Retail Management: Forge strategic relationships with key retailers, managing the retail budget and external financial support to execute strategic retail activations by partnering with licensee retail teams and leveraging resources not owned or operated by Netflix.
Strategic Planning: Planning of key consumer and retail moments across retail channels to support Netflix brand expansion. Partner with the retailers, licensee retail teams and commercial leads to ensure product availability.
Hardlines Specialist Dominance: Drive high-impact presence and exclusive retail programs with category specialists including Müller, Smyths Toys, and Thalia.
Fashion & Lifestyle Integration: Oversee the expansion of our apparel and lifestyle footprint within major fashion retailers like C&A and Deichmann.
Entry Mass Market & Grocery Scale: Drive growth within the high-volume environment of hypermarkets and supermarkets (Kaufland, Rewe, Edeka) while executing programs within the discount sector (Aldi, Lidl).
Cross-Channel Development: Identify and capture white-space opportunities across all retail channels, ensuring a cohesive brand experience from specialty to mass-market aisles.
Cross-functional partnership: You will work in close partnership with the Consumer Products Marketing team to bring retail activations to life, leveraging and contributing to global best practices across UCAN, LATAM, APAC, and EMEA to ensure our local market strategies are both effective and highly relevant.
You bring 10+ years of proven experience in the retail industry, specifically working with toy brands or entertainment IPs.
Ownership of relationships with key retailers across buying, marketing and category management, solid retail network in DACH.
You have deep trade marketing expertise along with a strong understanding of operational marketing and a seamless omnichannel approach.
Agile, goal-oriented, driven to succeed and always up for a challenge
A focus on data-driven performance analysis to track growth and optimize retail strategies.
Expertise in cross-functional collaboration, with a proven ability to navigate complex organizations and connect the dots across different teams.
Passion for innovation
Proactive and creative at its core.
Entrepreneurial and fast-growing competency.
Adaptable to multiple changes and speed.
A natural and deep affection for film, television and or brands.
Deep engagement competency and ability to work with multiple, disparate stakeholders to achieve the best outcome for Netflix. You can read more about our company culture here.
German/ English (mandatory) - Please submit CV in English
Bachelor’s or advanced degree (preferred)
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.