Note: The job is a remote job and is open to candidates in USA. Optro is the leading audit, risk, ESG, and InfoSec platform on the market, having surpassed $300M ARR and continuing to grow. The VP of Product Marketing will architect Optro's market presence and commercial strategy, driving the transition to a future-ready platform in the AI era.
Responsibilities
- Lead, mentor, and scale the product marketing organization. You will focus on the professional development of functional leads, fostering a high-output culture that balances strategic rigour with creative execution
- Drive the overarching go-to-market framework for Optro’s portfolio, ensuring seamless alignment between product roadmaps and revenue targets
- Synthesize complex technical capabilities, particularly our shift toward AI-native and agentic GRC, into compelling narratives that resonate with C-suite buyers and industry analysts
- Own the commercial architecture of our offerings, leading the strategy for price discovery, discounting frameworks, and bundle optimization to maximize LTV and market penetration
- Support the global ecosystem strategy, developing co-marketing programs and channel enablement that drive lead generation and brand preference
- Lead a dedicated function to monitor and analyze market shifts, translating them into actionable battlecards and strategic pivots to neutralize competitive threats
- Support the customer advocacy function to ensure the voice of the customer is integrated into our value propositions and market communication
Skills
- 12+ years of experience in Product Marketing (PMM) or Go-To-Market (GTM) roles, specifically within a B2B SaaS environment
- Background in Governance, Risk, and Compliance (GRC) or have led marketing at an AI-forward company
- Proven track record of empowering and coaching managers to reach their full potential
- Demonstrated ability to influence and partner effectively across Product, Sales, and the broader C-suite
- Deep expertise across the core pillars of the role including Product, Partner, Competitive Intelligence, and Pricing
- Strong understanding of SaaS economics and revenue modeling; specific experience in Pricing Strategy is a significant plus
- Bachelor's degree in Business, Marketing, or Engineering
- Ability to establish unified reporting cadences and finalize comprehensive GTM strategies that drive measurable increases in win rates
Benefits
- Offers Bonus
- Perks may vary based on eligibility/location
- Background checks are required. Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
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