Note: The job is a remote job and is open to candidates in USA. EY is a global leader in consulting, tax, strategy, and assurance services, committed to building a better working world. They are seeking an experienced Manager Marketing Consultant to optimize marketing performance for top-tier organizations through data-driven insights and innovative solutions. The role involves managing complex client engagements and driving marketing transformation initiatives.
Responsibilities
- Leads workstream delivery
- Manages engagement economics
- Implements resource plan and budget
- Collaborate with senior client stakeholders to assess marketing strategies, capabilities, processes, and technology utilization, identifying opportunities to improve efficiency and maximize marketing ROI
- Advise clients on campaign optimization, customer segmentation, and personalization strategies by leveraging data-driven insights, advanced analytics, AI, and automation tools
- Support the assessment and implementation of enterprise marketing technology platforms and tools (e.g., Salesforce Marketing Cloud, Google Ads, Customer Data Platforms, etc.)
- Develop robust marketing data strategies and measurement frameworks to enable end-to-end marketing activities and data analysis
- Build and maintain strong client relationships, identifying opportunities for additional value creation and driving new business initiatives
- Lead cross-functional teams and oversee the seamless execution of marketing transformation initiatives
- Mentor junior team members, fostering a culture of growth, collaboration, and innovation
- Stay ahead of emerging trends in digital marketing, customer experience, marketing technologies, and AI
- Actively participates in client working sessions
- Identifies opportunities for additional services
- Leads specific RFP responses
Skills
- Bachelor's degree required (4-year degree) Bachelor's degree in Marketing, Business Administration, Data Analytics, or a related field; MBA or equivalent is strongly preferred
- Typically, no less than 4 - 6 years relevant experience in marketing consulting, marketing roles, or strategic marketing projects
- Demonstrated expertise in at least 2-3 of the following specialties: segmentation, new growth and go-to-market strategies, marketing ROI calculation, marketing operating model, marketing cost reduction, brand strategy, customer data management or marketing technology
- Significant knowledge of B2B or B2C marketing leading practices, processes and technologies to help drive customer-centric solutions while reinventing their marketing strategy and operating model
- Experience working in marketing, customer-driven and/or growth projects within technology, telecom, media/entertainment OR consumer products/retail industry is required
- Significant people management experience with leading project teams and managing direct reports within an organization
- Ability to support business development opportunities throughout the sales lifecycle
- Ability to foster an innovative and inclusive team-oriented work environment, playing an active role in mentoring junior level consultants within the organization
- A valid passport and US driver's license; willingness and ability to travel estimated 50-80% both domestically and internationally
- Agile Organization Development
- Business case development
- Deep sector expertise
- Design systems development and documentation
- Digital strategy
- Proven ability to navigate complex organizational structures
- Strong analytical and problem-solving skills
- Excellent communication and interpersonal skills
- Previous experience in strategy or business consulting
- Significant experience working in the marketing practice of a Fortune 500 firm, or within a marketing agency in a client-facing role
- Proven ability to navigate complex organizational structures and environments
- Strong leadership skills with the ability to inspire and motivate teams
- Excellent communication and interpersonal skills to build and manage relationships at all levels
Company Overview