Note: The job is a remote job and is open to candidates in USA. Shutterfly is a company that specializes in creating unforgettable experiences through personalized products. The Sr. Social Media Specialist II will be responsible for executing organic social strategies, managing content across key platforms, and engaging with the community to enhance brand presence and drive audience engagement.
Responsibilities
- Own day-to-day execution of organic social strategies for Shutterfly and Snapfish on priority channels such as Instagram, TikTok, and YouTube
- Plan, manage, and execute social media editorial calendars that balance campaign moments, evergreen storytelling, reactive content, and platform trends
- Create, edit, and publish social-first content—including short-form video, static posts, captions, and light motion—optimized for each platform’s native formats and best practices
- Adapt and extend brand, influencer, and creator assets into organic-first executions (e.g., cutdowns, remixes, trend-forward edits, caption rewrites)
- Develop social content concepts and executions that drive reach, engagement, and relevance, particularly in short-form video environments
- Manage content publishing through Sprout Social, including asset selection, caption writing, tagging, link strategy, and scheduling
- Partner closely with Creative, Brand, Influencer, Ecommerce, Merchandising, and Customer Service teams to align social execution with business priorities and launch moments
- Write clear social briefs and manage content through review and approval workflows, ensuring alignment with brand and legal standards (as needed)
- Optimize social profiles, captions, hashtags, and metadata to increase discoverability and performance
- Stay deeply immersed in social culture to identify brand-right trends, emerging content formats, and relevant cultural moments
- Proactively surface opportunities for Shutterfly to participate in trending conversations in a way that feels timely, authentic, and platform native
- Execute fast-turn, newsroom-style content creation, developing and publishing reactive content quickly to capitalize on moments before they pass
- Test and iterate on new formats, hooks, and storytelling approaches based on real-time performance and platform shifts
- Actively manage day-to-day community engagement across platforms, including:
- Responding to comments on brand-owned content
- Engaging with posts where the brand is tagged or mentioned
- Monitor and participate in relevant external conversations where the brand is not yet present but has a credible and valuable voice
- Identify opportunities to treat comments as content. Engage in ways that drive visibility, conversation, and brand personality within feeds and comment sections
- Engage with and source UGC opportunities, supporting basic rights requests and coordination with internal teams
- Partner with Customer Service and cross-functional teams to escalate issues and ensure consistent, on-brand responses
- Track organic social performance to identify what is resonating with audiences. Use data to drive actions and next steps
- Compile and share performance insights, content learnings, and testing results with stakeholders
- Support light boosting efforts as needed, including coordination and basic tracking in partnership with paid teams
Skills
- 3-5 years of social media, digital marketing, or content-focused roles
- BS degree in Communication, Marketing or related field (or equivalent experience)
- Proven experience managing and executing organic social content for consumer-facing brands
- Strong experience creating and editing short-form social content
- Familiarity with social publishing and analytics tools such as Sprout Social and Power BI
- Experience working with design and editing tools (i.e. Canva, native platform tools)
- Deep understanding of social media culture, trends, and platform behaviors
- Strong creative instincts with the ability to translate ideas into social-first executions
- Excellent writing skills, particularly for captions, hooks, and short-form storytelling
- Highly organized self-starter who can manage multiple content streams and deadlines
- Detail-oriented, proactive, and enthusiastic about evolving social platforms and formats
- Familiarity with AI tools for content ideation, caption drafting, and workflow efficiency, with the ability to apply them thoughtfully while maintaining strong creative judgment and brand voice
Benefits
- This position may be eligible for a bonus incentive, health benefits, a 401K program, and other employee perks.
- This opportunity can be remote, but candidates must reside in a state in which Shutterfly is registered to do business.
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