Note: The job is a remote job and is open to candidates in USA. Lifetouch is part of Shutterfly, a company that focuses on making life's experiences unforgettable through self-expression. The Sr. Social Media Specialist II role involves executing organic social strategies, creating engaging content, and actively managing community engagement across key platforms like Instagram, TikTok, and YouTube.
Responsibilities
- Own day-to-day execution of organic social strategies for Shutterfly and Snapfish on priority channels such as Instagram, TikTok, and YouTube
- Plan, manage, and execute social media editorial calendars that balance campaign moments, evergreen storytelling, reactive content, and platform trends
- Create, edit, and publish social-first content—including short-form video, static posts, captions, and light motion—optimized for each platform’s native formats and best practices
- Adapt and extend brand, influencer, and creator assets into organic-first executions (e.g., cutdowns, remixes, trend-forward edits, caption rewrites)
- Develop social content concepts and executions that drive reach, engagement, and relevance, particularly in short-form video environments
- Manage content publishing through Sprout Social, including asset selection, caption writing, tagging, link strategy, and scheduling
- Partner closely with Creative, Brand, Influencer, Ecommerce, Merchandising, and Customer Service teams to align social execution with business priorities and launch moments
- Write clear social briefs and manage content through review and approval workflows, ensuring alignment with brand and legal standards (as needed)
- Optimize social profiles, captions, hashtags, and metadata to increase discoverability and performance
- Stay deeply immersed in social culture to identify brand-right trends, emerging content formats, and relevant cultural moments
- Proactively surface opportunities for Shutterfly to participate in trending conversations in a way that feels timely, authentic, and platform native
- Execute fast-turn, newsroom-style content creation, developing and publishing reactive content quickly to capitalize on moments before they pass
- Test and iterate on new formats, hooks, and storytelling approaches based on real-time performance and platform shifts
- Actively manage day-to-day community engagement across platforms, including:
- Responding to comments on brand-owned content
- Engaging with posts where the brand is tagged or mentioned
- Monitor and participate in relevant external conversations where the brand is not yet present but has a credible and valuable voice
- Identify opportunities to treat comments as content. Engage in ways that drive visibility, conversation, and brand personality within feeds and comment sections
- Engage with and source UGC opportunities, supporting basic rights requests and coordination with internal teams
- Partner with Customer Service and cross-functional teams to escalate issues and ensure consistent, on-brand responses
- Track organic social performance to identify what is resonating with audiences. Use data to drive actions and next steps
- Compile and share performance insights, content learnings, and testing results with stakeholders
- Support light boosting efforts as needed, including coordination and basic tracking in partnership with paid teams
Skills
- 3-5 years of social media, digital marketing, or content-focused roles
- BS degree in Communication, Marketing or related field (or equivalent experience)
- Proven experience managing and executing organic social content for consumer-facing brands
- Strong experience creating and editing short-form social content
- Familiarity with social publishing and analytics tools such as Sprout Social and Power BI
- Experience working with design and editing tools (i.e. Canva, native platform tools)
- Deep understanding of social media culture, trends, and platform behaviors
- Strong creative instincts with the ability to translate ideas into social-first executions
- Excellent writing skills, particularly for captions, hooks, and short-form storytelling
- Highly organized self-starter who can manage multiple content streams and deadlines
- Detail-oriented, proactive, and enthusiastic about evolving social platforms and formats
- Familiarity with AI tools for content ideation, caption drafting, and workflow efficiency, with the ability to apply them thoughtfully while maintaining strong creative judgment and brand voice
Benefits
- This position may be eligible for a bonus incentive, health benefits, a 401K program, and other employee perks.
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