Note: The job is a remote job and is open to candidates in USA. BSN Sports, a Varsity Brands company, is the recognized leader in team athletic gear, dedicated to supporting coaches and administrators. They are seeking a Senior Sales Planning and Analytics Manager to lead analytical work that underpins sales planning, focusing on customer segmentation, territory design, and quota development.
Responsibilities
- Own segmentation strategy and refresh cycles across customers, territories, and go-to-market views
- Develop and maintain account TAM and sport TAM methodologies
- Translate market, customer, and sales data into planning recommendation
- Identify coverage gaps, whitespace, and growth opportunities
- Lead territory analysis and design recommendations
- Build quota and target methodologies that balance growth ambition, fairness, and field credibility
- Support annual and in-year planning cycles with scenario modeling and recommendations
- Partner with Sales Leadership and Finance on assumptions, tradeoffs, and final outputs
- Structure ambiguous business problems into clear hypotheses, analysis, and recommendations
- Build models that inform hiring, coverage, account assignment, resource allocation, and performance improvement
- Deliver executive-ready insights with clear logic, risks, and proposed action
- Recommend process improvements where planning work is inconsistent, manual, or difficult to scale
- Establish repeatable planning processes, data definitions, and business rules
- Improve rigor, transparency, and consistency across planning decisions
- Partner with systems, analytics, and operations teams to improve data quality and workflow support
- Serve as a trusted thought partner to leadership, not just a request taker
Skills
- Strong business judgment and ability to adjust analysis to real business conditions without step-by-step direction
- Ability to work through ambiguity and create logical structure, frameworks, and solutions independently
- Advanced analytical and problem-solving skills
- Strong executive communication skills with the ability to make complex topics simple
- Ability to influence leaders through facts, logic, and clear recommendations
- Strong process orientation with the ability to improve how work gets done, not just analyze outcomes
- Bachelor's degree in business, finance, economics, analytics, mathematics, or a related field
- 7+ years of experience in sales strategy, sales operations, commercial analytics, revenue operations, business planning, or a related field
- Deep experience with segmentation, territory design, quota or target setting, coverage planning, or related planning disciplines
- Advanced skills in Excel and SQL
- Experience building models, scenarios, and executive-ready analysis
- Experience in B2B sales, distribution, or commercial planning environments preferred
- Experience with Tableau, Power BI, Python, Snowflake, or similar tools preferred
- Experience supporting senior sales leadership in annual planning and performance management preferred
- Experience balancing analytical rigor with field practicality and change adoption preferred
Benefits
- Comprehensive Health Care Benefits
- HSA Employer Contribution/ FSA Opportunities
- Wellbeing Program
- 401(k) plan with company matching
- Company paid Life, AD&D, and Short-Term Disability
- Generous My Time Off & Paid Holidays
- Varsity Brands Ownership Program
- Employee Resource Groups
- St. Jude Partnership & Volunteer Opportunities
- Employee Perks including discounts on personal apparel and equipment!
Company Overview
Starting with our founder selling tennis nets out of the trunk of his car, BSN SPORTS has built a company around one core principle – SERVICE. It was founded in 1960, and is headquartered in Kansas City, Kansas, USA, with a workforce of 1001-5000 employees. Its website is https://www.bsnsports.com/.