Note: The job is a remote job and is open to candidates in USA. Addepar is a global data and AI platform empowering investment professionals to turn complex financial information into actionable intelligence. They are seeking a Senior Product Marketing Manager to help drive acquisition, engagement, and retention within their enterprise and institutional client segments. The role involves cross-functional collaboration to develop product positioning, marketing strategies, and educational content.
Responsibilities
- Develop and execute a comprehensive product marketing strategy for the enterprise and institutional client segments in alignment with company and platform goals
- Become the expert in your client segments by developing a deep and continuously refined understanding of the market, buyer personas, buying committees, customer journey, and sales cycle
- Build deep working relationships with the dedicated Sales and Relationship Management teams supporting this segment’s growth and expansion
- Define product positioning and craft compelling messaging that clearly articulates Addepar’s value proposition and resonates with enterprise and institutional audiences
- Collaborate with Product and GTM teams to develop impactful GTM strategies, marketing materials, and internal resources that support segment-specific solutions and use cases
- Manage the product and feature launch process for the enterprise and institutional client segments in collaboration with Product, Marketing and GTM teams
- Produce thought leadership and product educational content that builds awareness and reinforces Addepar’s leadership with enterprise and institutional audiences
- Research and monitor the market, industry, and competitive landscape to identify key trends and inform competitive positioning
- Scope, build, and launch scalable segment resources, including client education and co-branded marketing materials
Skills
- 4–8 years of product marketing experience
- Experience with B2B SaaS, financial services, fintech, wealth management, or investment management preferred
- Full-stack product marketer with experience researching client segments and developing strong value propositions, messaging, enablement, and associated content
- Gifted storyteller with excellent writing and communication skills who can translate sophisticated and technical capabilities into customer benefits that resonate with target audiences
- Ability to see the big picture across a large organization and articulate how each product and feature release complements the broader Addepar platform narrative
- Experience designing and rolling out go-to-market strategies using multiple marketing channels and content types to drive awareness, engagement, and adoption
- Demonstrated ability to thoughtfully move between strategy development and tactical execution across multiple projects in a fast-paced, continuously evolving, and collaborative environment
- Experience building enduring cross-functional partnerships and influencing teams to bring sophisticated, high-visibility launches to market
- Ability to work independently, prioritize efficiently, anticipate roadblocks, and escalate when needed
- Applicants must be legally authorized to work in the United States for any employer without requiring current or future visa sponsorship
Benefits
Company Overview
Addepar is a financial software company that provides a platform for aggregating, analyzing, and reporting investment portfolios. It was founded in 2009, and is headquartered in New York, New York, USA, with a workforce of 1001-5000 employees. Its website is https://addepar.com.