Note: The job is a remote job and is open to candidates in USA. LTK is a global technology platform empowering lifestyle creators to monetize their content. The Senior Product Marketing Manager will lead Product Marketing, developing go-to-market strategies and compelling narratives to drive product adoption and revenue.
Responsibilities
- Own end-to-end go-to-market strategy for launches and key initiatives
- Develop clear, differentiated positioning, messaging, and value propositions
- Translate complex product capabilities into compelling, customer-facing narratives
- Act as the connective tissue across Product, Brand, Sales, and Customer Success
- Drive GTM readiness, including launch narratives, content, pricing context, and Sales/CS enablement
- Ensure consistent, high-quality execution across web, in-product, lifecycle, and campaigns
- Use AI to accelerate content creation, messaging, and GTM execution
- Translate AI-powered product capabilities into clear customer value
- Apply AI to improve personalization, experimentation, and performance insights
- Partner with Product to inform roadmap through market and customer insights
- Align with Marketing and Revenue to connect roadmap, campaigns, and channels
- Integrate product-led and sales-led motions into a unified GTM strategy
- Define segments and personas to guide targeting and positioning
- Conduct competitive analysis and identify differentiation opportunities
- Use data and feedback to continuously refine messaging and GTM strategy
Skills
- 7–10+ years in Product Marketing or related roles
- Proven track record owning GTM strategies that drive adoption and revenue
- Strong storytelling skills—able to make complex products simple and compelling
- Experience working cross-functionally with Product, Sales, Marketing, and CS
- Ability to operate independently and build from zero in a team-of-one environment
- Strong analytical skills; comfortable using data to inform strategy and measure impact
- Experience using AI tools to improve workflows, insights, or outcomes
- High curiosity and adaptability with emerging technologies
- A mindset focused on seizing opportunities and moving with urgency
- Dedication to fierce prioritization and operational excellence
- Adaptability to a dynamic, fast-moving environment
- A growth mindset and openness to feedback
- SaaS, marketplace, creator economy, or digital platforms preferred
Benefits
- A remote-first, productivity-first environment
- Competitive compensation and benefits package to meet the needs of you and your family
- 401(k) with LTK company matching
- Medical Insurance, Vision Insurance, Dental Insurance
- Paid Maternity Leave and Paid Paternity Leave
- Summer Fridays and Flexible PTO
Company Overview
LTK is a marketing company that offers retail sales and shopping apps. It was founded in 2011, and is headquartered in Dallas, Texas, USA, with a workforce of 501-1000 employees. Its website is https://company.shopltk.com/.