Note: The job is a remote job and is open to candidates in USA. HCA Healthcare is a leading provider of healthcare services, and they are seeking a Senior Marketing Strategist to join their marketing team. The role involves overseeing brand management, strategy development, and campaign execution to ensure a cohesive brand representation across all channels.
Responsibilities
- Assist in developing and maintaining brand guidelines to ensure a cohesive and consistent brand identity
- Collaborate with other members of the marketing team to implement brand strategies across various platforms and campaigns
- Serve as team lead and initial source of escalation for in-office counterparts, including Brand Coordinator and Community Outreach Coordinator
- Work directly with marketing leadership to plan strategies and confidently engagement with company leadership on initiatives
- Contribute to the creation of brand-specific content, including graphics, visuals, social media content and written materials, taking ownership of specific types or pieces of content as designated
- Ensure that all content aligns with the established brand guidelines
- Conduct research on industry trends, competitive analysis, and customer insights to inform brand strategies to ensure our brand is best-in-market
- Monitor and audit brand touchpoints to identify any inconsistencies and areas for improvement
- Propose and implement corrective actions in collaboration with other team members as needed
- Collaborate with channel marketing and platforms to design and implement a comprehensive digital marketing plan
- Focus on integrated journeys, personalization, A/B testing, lead generation, and customer data to drive business results
- Partner digital marketers, recruitment teams and sales teams for end-to-end management of integrated digital marketing campaigns
- Oversee planning, execution, optimization, and performance analysis to ensure cohesive online and offline interactions
- Track and report on the effectiveness of branding initiatives and campaigns
- Provide insights and recommendations for brand improvement based on data analysis
- Collaborate with cross-functional teams, including recruitment and department leaders, IT, project management, external vendor partners, and other members of the marketing department, to ensure brand efforts align with overall marketing strategies and business needs
- Communicate brand guidelines and expectations to internal and external stakeholders as needed
Skills
- Proven experience in marketing, brand management or a similar role
- Strong understanding of digital marketing and branding principals
- Proficiency in digital marketing tools (e.g., Adobe Creative Suite, Hubspot, etc.)
- Proficiency in presentation preparation in Power Point
- Excellent written and verbal communication skills
- Highly organized with strong project management abilities
- Ability to multitask and meet deadlines in a fast-paced environment
- Creative thinking and problem-solving skills
- Attention to detail and a commitment to brand consistency
- Bachelors degree in Marketing, Advertising, Business, or a related field
- 3 to-4 years of related experience required
- Exert up to 20lbs of force occasionally, and/or up to 10lbs. frequently and/or constantly
- Requires prolonged sitting, some walking, standing, repetitive tasks/motions and stretching
- Requires clarity of vision, eye-hand-foot coordination and manual dexterity sufficient to operate a keyboard, photocopier, telephone, and other office equipment
- Requires the perceiving the nature of sounds at normal speaking levels with or without correction; ability to receive detailed information through oral communication, and to make the discriminations in sound
- Requires normal eyesight to record, prepare and communicate appropriate reports
- Requires dexterity to type
- Knowledge of healthcare and/or staffing is a plus
Benefits
- Comprehensive medical coverage that covers many common services at no cost or for a low copay. Plans include prescription drug and behavioral health coverage as well as free telemedicine services and free AirMed medical transportation.
- Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance and more.
- Free counseling services and resources for emotional, physical and financial wellbeing
- 401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service)
- Employee Stock Purchase Plan with 10% off HCA Healthcare stock
- Family support through fertility and family building benefits with Progyny and adoption assistance.
- Referral services for child, elder and pet care, home and auto repair, event planning and more
- Consumer discounts through Abenity and Consumer Discounts
- Retirement readiness, rollover assistance services and preferred banking partnerships
- Education assistance (tuition, student loan, certification support, dependent scholarships)
- Colleague recognition program
- Time Away From Work Program (paid time off, paid family leave, long- and short-term disability coverage and leaves of absence)
- Employee Health Assistance Fund that offers free employee-only coverage to full-time and part-time colleagues based on income.
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