Note: The job is a remote job and is open to candidates in USA. GTMfund is an influencer-marketing technology platform that helps enterprise brands scale their marketing efforts. The Sr. Influencer Marketing Strategist will maximize the performance of micro-influencer campaigns, providing strategic insights and managing campaign execution to achieve client objectives.
Responsibilities
- Build, launch, and manage influencer marketing campaigns within the Statusphere platform
- Translate client briefs into campaign configurations, targeting criteria, deliverables, and platform requirements, ensuring accurate campaign setup within the platform
- Ensure campaign setup accuracy and launch readiness by partnering with cross-functional teams prior to launch
- Manage campaign updates, optimizations, and operational changes throughout the campaign lifecycle
- Translate strategic concepts into practical messaging toolkits and enablement resources to be used across campaigns, sales, and marketing materials
- Partner with Customer Success Managers to support successful campaign execution
- Build compelling, client-facing presentations and narratives that clearly articulate campaign value
- Develop campaign performance reports, supplemental analyses, and executive-ready summaries
- Analyze campaign performance, creator performance, content trends, and engagement metrics
- Synthesize campaign data into strategic narratives and actionable recommendations
- Identify patterns across campaigns, creators, content themes, and audience engagement
- Identify opportunities for testing, optimization, and program expansion
- Support client business reviews with performance insights, strategic recommendations, and proactive reporting on campaign takeaways and findings
- Monitor influencer marketing, social media, and consumer behavior trends
- Research emerging creator, content, and platform opportunities
- Conduct competitor and category analysis to identify best practices and opportunities for differentiation
- Identify themes, messaging, content formats, and strategies that may improve future campaigns
- Translate market intelligence into actionable recommendations for enterprise clients
- Stay informed on industry trends and emerging technologies impacting creator marketing
- Act as a strategic resource for Customer Success Managers and enterprise clients
- Serve as a subject matter expert on influencer marketing best practices and creator trends
- Help clients understand campaign performance and opportunities for improvement
- Contribute to client retention, satisfaction, and growth through data-driven recommendations
- Support managed service initiatives that strengthen client partnerships and business outcomes
- Collaborate cross-functionally with Customer Success, Product, Operations, and Marketing teams to enhance the client experience
Skills
- Strong understanding of influencer marketing, creator partnerships, and social media strategy
- Ability to analyze performance data and translate findings into actionable recommendations
- Experience working directly with clients and presenting strategic influencer campaign recommendations
- Excellent written, verbal, and presentation skills
- Strong project management and organizational abilities
- Ability to balance multiple priorities in a fast-paced environment
- Strong attention to detail and commitment to delivering high-quality client-facing work
- Curiosity and passion for staying ahead of industry, creator, and consumer trends
- Comfortable working cross-functionally with Customer Success, Operations, Product, and Marketing teams
- 5-7 years of experience in influencer marketing, creator marketing, social media strategy, digital marketing, customer success, account management, or related fields
- Experience managing influencer or creator campaigns from planning through reporting
- Experience analyzing campaign performance and presenting insights to stakeholders
- Experience working directly with clients in an agency, SaaS, marketing, or consulting environment
- Experience with tools like HubSpot, Airtable, Gong, Notion, and Google Suite
- Experience creating reports, recommendations, and strategic presentations
- Enterprise client experience preferred
- Bachelor's degree in Marketing, Communications, Advertising, Public Relations, Business, Journalism, or a related field
- Equivalent professional experience will be considered
Benefits
- Competitive Compensation
- Medical, Dental, and Vision insurance
- Flexible Time Off FTO + paid holidays
- 4% 401(k) match
- Remote Work
- Paid parental leave
- Employee stock options
- Opportunities for growth & leadership in a fast-growing company
- Collaborative, innovative, positive, team-oriented culture
Company Overview