Note: The job is a remote job and is open to candidates in USA. HOKA, part of Deckers Brands, is committed to creating an inclusive workplace where employees can be their authentic selves. The Social Media Manager for Lifestyle will lead the brand's voice across social media platforms, developing strategies that enhance brand engagement and storytelling while managing a small team and collaborating with cross-functional stakeholders.
Responsibilities
- Develop, implement, and lead comprehensive social media strategies to drive brand engagement and achieve business objectives
- Lead social storytelling around lifestyle, collaborations, and cultural moments to expand HOKA’s presence beyond performance running
- Directly manage relationships with agencies and vendors to set objectives, scope work, and manage performance in line with brand goals
- Lead the development of clear, insight-driven content briefs that align business objectives, audience insights, and platform-native creative direction
- Partner with influencer marketing to identify creators, tastemakers, and emerging cultural trends that can shape social storytelling
- Help shape the visual and editorial direction of lifestyle social content for a distinct, elevated, and culturally relevant point of view
- Oversee and guide social copy development to ensure consistency in brand voice, tone, and messaging across all platforms and campaigns
- Collaborate with cross-functional stakeholders to inform content development strategies based on data insights
- Responsible for social agency creative asset development process from concept to completion
- Measure and optimize social media campaigns, programs, and tactics, including conducting regular performance reviews with social agency
- Translate data into actionable insights to refine content strategy and maximize brand impact
- Provide guidance and oversight to direct report(s) to ensure projects are executed accurately and on schedule
- Identify industry insights and trends to define and refine channel approach
Skills
- 7+ years of experience in social media, content strategy, or digital marketing, ideally at a consumer and/or lifestyle brand
- Proven track record of growing large-scale social communities and leading culturally resonant brand storytelling
- Thrive in a fast-paced environment, responding quickly and proactively
- Passionate about the future of social media, cultural trends, and shifting audience behaviors
- Not interested in just following trends – you want to create them
- Deep understanding of social-first trends and platform nuances
- Highly motivated, collaborative, and a driven self-starter
- Excellent communication, interpersonal, project management, and organizational skills
- Proven track record in effective process, project, budget, and team management
- Experience working effectively in complex global organizations with diverse constituents
- BA/BS degree or equivalent practical experience
- Expert in Microsoft Office; experience using Dash Social or other social media management platforms and tools
- Experience in social media copywriting
- Ability to fearlessly problem solve and provide solutions
- Ability to effectively prepare and present information and respond to questions from management, agencies, and other employees
- Ability to use independent judgment while navigating strict deadlines without compromising work quality
- Ability to travel for work-related events
- Knowledge of Adobe is a plus
- Passion and interest in footwear and/or an active lifestyle is a plus
Benefits
- Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
- Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
- Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
- Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
- Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
- Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
Company Overview
HOKA manufactures and provides footwear and apparel for gym and fitness. It was founded in 2009, and is headquartered in London, England, GBR, with a workforce of 51-200 employees. Its website is https://www.hoka.com.