Note: The job is a remote job and is open to candidates in USA. HomeWell Care Services is seeking an experienced Part-Time Social Media Manager to grow our brand awareness, generate qualified leads, and increase community engagement across multiple social media platforms. The ideal candidate has a proven track record of growing a franchise or multi-location business through social media marketing and can demonstrate measurable results.
Responsibilities
- Develop and execute social media strategies across Facebook, Instagram, LinkedIn, Google Business Profile, and other platforms
- Create engaging content, graphics, reels, and videos
- Grow followers, engagement, and local brand awareness
- Manage posting calendars and scheduling tools
- Monitor comments, messages, and online reviews
- Track and report key performance metrics
- Coordinate social media campaigns with paid advertising efforts
- Generate leads for caregivers and prospective clients
- Collaborate with ownership on local marketing initiatives
Skills
- 3+ years of social media management experience
- Proven experience growing a franchise, multi-location business, or local service business
- Portfolio demonstrating measurable growth and results
- Experience with Meta Business Suite, Instagram, LinkedIn, Canva, and content creation tools
- Strong writing and communication skills
- Experience in the home care, healthcare, senior care, or franchise industry is strongly preferred
- Home care, healthcare, senior care, or franchise marketing experience preferred
- Experience running and optimizing Facebook and Instagram campaigns is a plus
Benefits
- Bonus based on performance
- Competitive salary
- Flexible Hours
Company Overview