Note: The job is a remote job and is open to candidates in USA. Click2.ai is focused on enhancing online presence for non-profits through effective digital marketing strategies. The Social Media Manager will manage Google Grants, ensuring compliance and optimizing online engagement to drive donations and user interaction.
Responsibilities
- Grant Compliance: Maintain Google’s strict 5% minimum account click-through rate (CTR) and quality score requirements to keep the grant active
- Keyword Research & Ad Copy: Find high-intent search terms related to your non-profit’s cause and write compelling, high-converting copy to 'sell' your programs, volunteer opportunities, or donation pages
- Landing Page Optimization: Work to ensure the website pages that the ads link to are persuasive, easy to navigate, and clearly drive user action
- Analytics Tracking: Set up Google Analytics (GA4) conversion tracking to measure how many donations, sign-ups, or inquiries are directly generated by the Google Grant
Skills
- Google Ads Certification (specifically in Search Ads)
- Experience navigating the specific rules and limitations of the Google for Nonprofits program
- Strong copywriting skills with a focus on direct-response marketing (getting people to take action immediately)
- Experience with digital marketing strategies
- Familiarity with non-profit fundraising techniques
Company Overview