Note: The job is a remote job and is open to candidates in USA. Focus Digital is a specialized digital marketing agency providing expert-level SEO and PPC services to small and medium-sized businesses. They are seeking an experienced SEO & PPC Campaign Strategist to serve as the strategic bridge between technical execution teams and clients, focusing on account management and client communication to ensure campaign success aligns with business objectives.
Responsibilities
- Serve as the primary point of contact for assigned client accounts, building strong relationships and ensuring client satisfaction
- Conduct regular client calls and meetings to present progress, explain strategy rationale, and gather feedback
- Translate complex SEO and PPC data and strategies into clear, understandable business insights for clients
- Create and present monthly and quarterly performance reports, focusing on ROI and business impact
- Collaborate with internal strategists to develop comprehensive SEO and PPC strategies for client accounts
- Manage client expectations by setting realistic timelines and ROI projections aligned with our agency methodology
- Review campaign performance and strategies developed by our execution teams to ensure quality and alignment with client goals
- Facilitate communication between technical teams and clients to ensure smooth project delivery
- Provide strategic recommendations for campaign improvements and expansion opportunities
- Stay current with SEO and PPC best practices to provide informed strategic guidance to clients
Skills
- 3+ years of experience in digital marketing account management, with strong knowledge of SEO and PPC principles
- Proven track record of managing client relationships and delivering results that meet business objectives
- Deep understanding of SEO strategy, keyword research, content planning, and technical optimization concepts
- Strong knowledge of PPC campaign strategy, audience targeting, and performance optimization
- Ability to analyze and interpret campaign data to provide strategic insights
- Understanding of integrated marketing approaches combining SEO, PPC, content, and email marketing
- Exceptional verbal and written communication skills with ability to explain complex digital marketing concepts to non-technical clients
- Strong analytical and problem-solving skills with ability to connect data to business outcomes
- Experience presenting to C-level executives and decision makers
- Experience working with small to medium-sized businesses across various industries
- Background in consulting or client-facing roles in digital marketing agencies
- Familiarity with marketing analytics platforms (Google Analytics, Google Data Studio, etc.)
Benefits
- Yearly bonus based on client retention
- Health, Vision, Dental Insurance
- 2 Weeks of PTO, Typical Bonus PTO Between Christmas and New Years
- 401(k) with 4% Match
- Fully Remote
Company Overview