Note: The job is a remote job and is open to candidates in USA. Westinghouse Electric Company is committed to providing clean energy solutions and values its employees as its most valuable asset. The Senior Product Marketing Specialist, ICS will be responsible for developing and coordinating digital marketing content for the Instrumentation & Control organization, ensuring alignment with brand strategies and effective communication across various platforms.
Responsibilities
- Lead development and coordination of I&C marketing content and technical inputs, including brochures, flysheets, presentations, and digital assets
- Facilitate and govern I&C digital content planning and cadence, ensuring agreement on product priorities, brand standards, and target audiences across regions
- Ensure materials are aligned with product strategies and target audiences, and are consistent with established brand themes and messaging
- Maintain a structured update cadence for technical content based on product roadmap, customer needs, and market positioning
- Partner with Marketing and Corporate Communications teams to support publication of external media and communications
- Oversee effectiveness of digital media projects using qualitative and quantitative inputs to support continuous improvement
- Communicate technical value proposition for product offerings within the ICS product portfolio
- Support assessments of market trends, customer needs, and competitive positioning to inform messaging, positioning, and messaging strategies to support product capture goals
- Navigate and coordinate interaction of corporate functions that are touch points to product management (Finance, Legal, Quality, and Supply Chain)
- Lead end‑to‑end execution of all I&C conferences and industry event including planning, content coordination, partner understanding, and delivery deadlines
- Partner with I&C Engineering to ensure conference content reflects current offerings, roadmap, and differentiation
- Be the steward of common narratives, value propositions, and positioning across all internal and external communications
- Support quarterly internal I&C newsletters, ensuring agreement on priorities and leadership messaging
Skills
- Bachelor's degree or equivalent experience
- 7+ years of relevant professional experience in product marketing or marketing communications within a technical or industrial environment
- Experience translating product strategy and technical concepts into clear, customer‑focused messaging and communication assets
- Experience collaborating across multiple regions, products, and cross‑functional teams to support global customers
- Experience leading large, cross‑functional projects, including fixed‑deadline deliverables such as conferences, external communications, or multi‑channel campaigns
- Willingness to travel up to 10%
- Engineering, Business, Marketing, Communications degree preferred
Benefits
- Comprehensive Medical benefits which could include medical, dental, vision, prescription coverage and Health Savings Account (HSA) with employer contributions options
- Wellness Programs designed to support employees in maintaining their health and well-being including Employee Assistance Program providing support for our employees and their household members
- 401(k) with Company Match Contributions to support employees' retirement
- Paid Vacations and Company Holidays
- Opportunities for Flexible Work Arrangements to promote work-life balance
- Educational Reimbursement and Comprehensive Career Programs to help employees grow in their careers
- Global Recognition and Service Programs to celebrate employee accomplishments and service
- Employee Referral Program
Company Overview