Note: The job is a remote job and is open to candidates in USA. Wander is revolutionizing the short-term rental industry, focusing on enhancing the guest experience through innovative technology. As a Senior Product Marketing Manager for WanderOS, you will define the platform's market positioning and lead demand generation efforts to engage travel operators and drive product adoption.
Responsibilities
- Define differentiated positioning and messaging frameworks for WanderOS that clearly articulate value to travel operators—from independent hosts to large property-management and hospitality businesses
- Identify key buyer segments, operator personas, and competitive landscapes to inform product strategy and priority audiences
- Partner with Product and GTM leaders to establish value propositions that drive adoption, expansion, and long-term retention among operators
- Work cross-functionally with the rest of Marketing and Sales to build and run demand-generation campaigns that fill the operator pipeline and drive qualified leads
- Develop top- and mid-funnel content—landing pages, webinars, case studies, email nurtures, and gated assets—that attracts prospects and moves them toward conversion
- Define and refine lead-nurture journeys in close coordination with lifecycle and CRM efforts, optimizing messaging at each stage of the funnel
- Equip Sales with positioning, battlecards, and enablement materials that convert pipeline into closed business. Produce high quality customer stories and social proof to drive conversion across the funnel
- Own how WanderOS communicates product news to existing operators—release announcements, feature spotlights, in-app messaging, changelogs, and email updates that drive feature adoption
- Translate complex platform capabilities into clear, benefit-led narratives that keep customers engaged and demonstrate ongoing value
- Build communications that support expansion and retention, helping operators get more out of the platform over time
- Lead planning and execution of go-to-market launches for major WanderOS features and enhancements
- Coordinate cross-functional launch readiness with Product, Sales, Partnerships, Creative, Growth, and Support teams
- Develop launch collateral—messaging decks, sales enablement kits, product videos, operator testimonials, and website content—that translates features into clear operator outcomes
- You’ll own our event strategy (both industry and Wander events) for WanderOS and our gifting strategy for leads and customers
- Analyze product usage, funnel performance, and competitive trends to identify opportunities for operator growth and optimization
- Define and track KPIs tied to awareness, lead generation, acquisition, activation, adoption, and retention across the operator lifecycle
- Conduct win/loss analysis and operator research to refine messaging and prioritization
- Enable internal teams with training, competitive intelligence, and concise product narratives that fuel sales, partnerships, and support efforts
- Advocate for operator needs and market trends within product planning discussions
Skills
- 6+ years of product marketing experience, ideally in B2B SaaS, travel-tech, or property-management software/proptech
- Proven track record developing product positioning and running demand-generation and go-to-market campaigns that drove measurable pipeline and revenue impact
- Experience owning product communications and customer-facing release messaging that drove feature adoption
- Strong analytical and quantitative skills—comfortable with user research, segmentation, funnel analysis, and performance measurement
- Exceptional written and verbal communication skills; able to craft clear, compelling narratives tailored to operators of varying sophistication
- Collaborative mindset and experience working cross-functionally in fast-paced, remote environments
- Deep understanding of platform-led growth and the operational realities of the businesses our customers run
- Background in travel, hospitality, vacation rentals, or property management
- Experience marketing operational or workflow software to business users
- Familiarity with demand-generation tactics, content analytics, CRM segmentation, and lifecycle marketing
- Familiarity with modern product analytics tools and A/B testing frameworks
- Experience with Hubspot
Benefits
- Competitive compensation
- Equity
- Benefits that support long-term growth and wellbeing
- Fully remote team with autonomy and a culture of craft
Company Overview
Company H1B Sponsorship