Note: The job is a remote job and is open to candidates in USA. LeadVenture is a market-leading SaaS provider of digital retailing, eCommerce, and digital marketing solutions. They are seeking an experienced Senior Product Marketing Manager to shape product positioning and go-to-market strategies, ensuring clear communication of value to customers and effective sales enablement.
Responsibilities
- Own positioning and messaging for products and solutions across priority markets and verticals
- Translate product capabilities into clear customer value and outcomes
- Develop differentiated narratives grounded in customer needs and competitive context
- Lead GTM planning and execution for new products, features, and enhancements
- Partner with Product, CSM, and Sales to ensure launches are focused, coordinated, and measurable
- Create launch plans that include messaging, enablement, campaigns, and internal readiness
- Equip Sales and BDR teams with the tools they need to win, including:
- Pitch decks and talk tracks
- Competitive battlecards and objection handling
- Use cases, case studies, and proof points
- Partner closely with Sales leadership to gather feedback and continuously improve enablement
- Own competitive research and analysis
- Translate insights into actionable guidance for Sales and Marketing
- Help the organization understand where we win, why we win, and where we need to improve
- Develop deep understanding of ICPs, buyer personas, and customer journeys
- Partner with Customer Success and Product to surface insights from the field
- Use insights to inform positioning, campaigns, and roadmap conversations
- Work closely with:
- Product Management on roadmap and launches
- Revenue Marketing on campaigns and pipeline support
- RevOps on enablement alignment and feedback loops
- Act as a connective tissue across teams to ensure clarity and consistency
- Leverage AI tools to accelerate research, content creation, and analysis
- Stay current on modern PMM practices and tools to improve efficiency and effectiveness
Skills
- 5+ years of experience in B2B SaaS product marketing
- Bachelor's degree in marketing, business, or equivalent experience
- Has actually led launches end to end, not just written messaging docs
- Comfortable pushing sales teams forward with clear narratives, talk tracks, and proof (you earn trust instead of forcing compliance)
- Exceptional at turning complexity into clarity, especially when products, stakeholders, or priorities are messy
- Communicates with confidence and conviction, whether in a deck, a Teams thread, or a room full of execs
- Naturally cross-functional and highly likable (you can influence product, sales, and leadership without stepping on toes or burning goodwill)
- A true operator: sees gaps, takes ownership, and moves things forward without waiting for perfect direction or permission
- Ability to travel up to 20-25%
- Experience in growth-stage or PE-backed SaaS
- Experience supporting verticalized or multi-product portfolios
- Familiarity with modern GTM, RevOps, and AI tools
Company Overview