Note: The job is a remote job and is open to candidates in USA. Advantage Group International is a global intelligence partner transforming B2B collaboration through AI-powered insights. They are seeking a Senior Product Marketing Manager to build and execute the product marketing discipline for their B2B SaaS products and data platforms, focusing on defining positioning, messaging, and go-to-market strategies.
Responsibilities
- Build and lead the foundation of product marketing across Advantage’s portfolio — defining core frameworks, processes, and standards
- Develop clear, differentiated positioning and messaging for each product and for the integrated Advantage platform
- Partner with Product Management and Research to shape roadmap narratives, validate market needs, and influence prioritization
- Lead go-to-market strategy and launch execution for new products, features, and platform releases
- Create sales enablement materials, including pitch decks, one-pagers, and case stories that translate data into customer value
- Conduct competitive and market analysis to inform positioning, pricing, and customer segmentation
- Collaborate with global Marketing to align demand generation campaigns and thought leadership to product goals
- Represent the voice of the customer and market, ensuring AGI’s narrative resonates with client needs and opportunities
- Establish metrics to measure marketing impact, adoption, and product engagement
Skills
- 6+ years of experience in Product Marketing for B2B SaaS or enterprise technology
- Proven ability to create and scale GTM strategies across multiple products or portfolios
- Experience in portfolio storytelling — crafting a unified value narrative across multiple offerings
- Exceptional communication and presentation skills; ability to translate technical or research-driven products into compelling business stories
- Strong collaborator with cross-functional leadership experience in global or matrixed organizations
- Adept at independent execution — balancing strategic thinking with hands-on delivery
- Familiarity with market intelligence, segmentation, and buyer journey design
- Data-driven mindset, comfortable using insights to refine messaging and GTM tactics
Benefits
- Flexible work policy: choose your hybrid way of working to bring balance to your life
- Connected culture: virtual and in-person gatherings for global community-building
- Comprehensive benefits, including health coverage, mental wellness support, RRSP contributions, and paid personal days.
- Parental leave: ample support for families
- Generous PTO, winter holiday closure, birthday and volunteer leave
Company Overview
Advantage Group helps businesses be better together. It was founded in 1987, and is headquartered in Toronto, Ontario, CAN, with a workforce of 201-500 employees. Its website is https://www.advantagegroup.com/.