Note: The job is a remote job and is open to candidates in USA. Root+Beta is a collective of curious people who help clients meet their business objectives through storytelling and strategy. The Senior Media Planner/Buyer will research, develop, and plan traditional media for clients, presenting media plans and maintaining relationships while negotiating rates and managing multiple engagements.
Responsibilities
- Researches, develops and plans traditional media including television, cable, radio and out-of-home for assigned clients
- Presents media plans to account management personnel and clients
- Gathers, organizes and presents competitive research and spending data
- Works hand-in-hand with the Account Service team
- Maintains effective relationships with clients and co-op personnel
- Requests television and radio avails from station representatives
- Generates initial rating estimates
- Negotiates lower rates, special time parameters, value-added sponsorships and promotions and, in many instances, justifies the rating estimates
- Approves makegoods if the station does not run a spot as ordered or the spots get preempted. Decides if the makegoods being offered are as good as the spots originally ordered
- Analyzes and writes a rationale for any over or under deliveries, especially if the achievement index falls outside the 90 – 110 range
- Assists in training Media Assistants in radio and television buying
Skills
- Researches, develops and plans traditional media including television, cable, radio and out-of-home for assigned clients
- Presents media plans to account management personnel and clients
- Gathers, organizes and presents competitive research and spending data
- Works hand-in-hand with the Account Service team
- Maintains effective relationships with clients and co-op personnel
- Requests television and radio avails from station representatives
- Generates initial rating estimates
- Negotiates lower rates, special time parameters, value-added sponsorships and promotions and, in many instances, justifies the rating estimates
- Approves makegoods if the station does not run a spot as ordered or the spots get preempted
- Decides if the makegoods being offered are as good as the spots originally ordered
- Analyzes and writes a rationale for any over or under deliveries, especially if the achievement index falls outside the 90 – 110 range
- Assists in training Media Assistants in radio and television buying
- You're never satisfied with mediocrity and relentlessly pursue ways to improve your craft & escape the routine
- You are organized and can simultaneously manage multiple engagements while consistently delivering high-quality work
- You can easily & skillfully determine daily priorities and understand when certain tasks need to be completed more quickly than others
- You take the initiative to solve problems and seek out opportunities to improve systems
- You look for opportunities to collect feedback and foster personal growth
Company Overview