Note: The job is a remote job and is open to candidates in USA. American Cancer Society is dedicated to ending cancer for everyone and is seeking a Senior Manager, Marketing Strategic Insights. This role involves designing and analyzing research studies to inform improvements to audience experience, collaborating with stakeholders to provide actionable insights, and advancing professional expertise in the insights field.
Responsibilities
- Conduct Insights Research & Drive Business Outcomes – Lead the design, execution, and analysis of research studies to generate clear, actionable insights and recommendations that drive measurable business outcomes within the area of responsibility. Integrate and analyze quantitative, qualitative, and AI-powered data sources, leverage feedback platforms, and translate complex data into impactful visualizations and compelling stories that inform and influence decision-making. Provide actionable recommendations to business owners, advocate for the audience’s point of view, and lead journey mapping initiatives to ensure a holistic understanding of experiences across relevant touchpoints. (60%)
- Drive Strategic Consultation & Communication – Serve as a strategic thought partner to business owners, translating challenges into research requirements and proactively identifying research needs to ensure decisions are grounded in deep human-centered understanding. Influence stakeholders and contribute to strategic planning and execution within the area of responsibility. (15%)
- Enhance Stakeholder Communication & Influence – Translate complex data and analysis into clear, actionable insights for stakeholders at all levels. Build trusting relationships, align stakeholders, and drive collaboration across functions by communicating insights and recommendations that inspire action and change. (10%)
- Track and Communicate Insights Impact – Track, report, and communicate the impact of insights within the area of responsibility, ensuring findings are delivered and acted upon to support measurable outcomes and inform decision-making. (10%)
- Advance Professional Expertise and Innovation – Continuously develop expertise by staying current with emerging trends, methodologies, and technologies in the insights field. Proactively experiment with new approaches and contribute to continuous improvement and innovation within the area of responsibility. (5%)
Skills
- Bachelor's Degree
- Master's degree in marketing research, Psychology, Decision Science
- 5 years successful experience in hands-on marketing research and data analysis experience
- 2 years of leading cross-functional initiatives/teams
- Strong analytical, qualitative, quantitative, and problem-solving skills; able to synthesize complex data into clear, compelling narratives and inspire innovative solutions
- In-depth hands-on experience of market research techniques (focus groups, IDIs, online surveys, etc.), survey design, sampling plans, analysis, discussion guide creation, qual and quant research data analysis, data visualization
- Excellent critical thinking skills. Proven experience in synthesizing insights, influencing action at multiple levels
- Excellent ability to translate analytic results and data into key findings relevant to multiple different internal audiences
- Demonstrated ability to influence and build consensus across all levels of the organization, with impeccable interpersonal and collaboration skills
- Strong strategic mindset with the courage to challenge assumptions, drive change, provide strategic direction, and delegate responsibilities to ensure alignment with enterprise priorities
- Strong project management and organizational skills, with the ability to lead multiple initiatives, organize, prioritize, schedule, and delegate work effectively
- Strong sense of accountability by holding self and others accountable to meet commitments and deliver work on time and on budget
- An effective, versatile, action-oriented individual with the ability to operate in a fast-paced environment
- Strong collaboration skills, working effectively up, down, and across levels and the organization
- Strong attention to detail and quality control
- Strong intellectual curiosity and a relentless drive to challenge assumptions, explore emerging trends, and uncover deeper insights
Benefits
- Generous paid time off policy
- Medical
- Dental
- Retirement benefits
- Wellness programs
- Professional development programs to enhance staff skills
Company Overview
American Cancer Society is a nationwide voluntary health organization dedicated to eliminate cancer in the United States. It was founded in 1913, and is headquartered in Atlanta, Georgia, USA, with a workforce of 5001-10000 employees. Its website is http://www.cancer.org/.