Note: The job is a remote job and is open to candidates in USA. James Moore & Co. is a leading public accounting and business consulting firm focused on helping clients grow. They are seeking a Senior Manager, Marketing Operations to lead the systems, processes, data, and technology that drive the firm's marketing and business development efforts, optimizing technology and improving data-driven decision making.
Responsibilities
- Oversee the execution of sales and marketing strategies within CRM and outbound marketing platforms to support revenue growth and lead generation efforts
- Manage the design, administration, and optimization of the firm's CRM system to ensure efficiency and scalability
- Direct the use and integration of marketing technology platforms across the department
- Lead firmwide adoption and optimization of sales and marketing technologies to improve operational effectiveness
- Evaluate existing technology solutions and recommend enhancements, additions, or replacements as needed
- Ensure the availability, accuracy, and accessibility of customer and prospect data across systems
- Establish and maintain data governance standards and best practices
- Utilize analytics and reporting tools to measure campaign performance, pipeline activity, and marketing effectiveness
- Develop reporting frameworks and dashboards that support informed business decisions and strategic planning
- Monitor key performance indicators and provide actionable insights to leadership
- Collaborate with the Chief Growth Officer to develop and implement scalable marketing processes and operational best practices
- Identify opportunities to improve efficiency through automation, technology enhancements, and workflow optimization
- Develop training materials and documentation to support consistent adoption of marketing systems and processes
- Drive continuous improvement initiatives that strengthen marketing and business development operations
- Manage and develop marketing team members while fostering a culture of accountability, collaboration, and continuous learning
- Prioritize departmental initiatives and resources to ensure high-quality execution
- Provide coaching, mentorship, and professional development opportunities for team members
- Promote innovation and operational excellence throughout the marketing function
- Partner with business development, industry, and service line leaders to support firm growth initiatives
- Collaborate across departments to ensure alignment between marketing, sales, and operational objectives
- Support strategic projects and firmwide initiatives that enhance business performance
- Serve as a trusted advisor on marketing technology, reporting, and operational strategy
Skills
- Bachelor's degree in Marketing, Business Administration, or a related field
- 7+ years of experience in marketing operations, digital marketing, or related roles
- Expert knowledge of HubSpot, including automation, sales tools, integrations, and reporting
- Experience managing CRM systems, marketing technology platforms, and data governance initiatives
- Proven success leading teams and collaborating across departments
- Strong analytical, project management, and process improvement skills
- Proficiency with Microsoft Office Suite or related software
- Master's degree in Marketing, Business Administration, or a related field
- 10+ years of experience in marketing operations, digital marketing, or related roles
- HubSpot Academy Certifications and/or Google Analytics Certification
- Experience with Monday.com, Introhive, PostHog Analytics, Google Analytics, Google Tag Manager, Apollo.io, WordPress, Typeform, LinkedIn Ads, Google Ads, and related platforms
- Prior experience in public accounting or another professional services organization
Benefits
- Competitive salary and a solid career path to grow your professional experience that includes career development and training.
- Generous benefits package with 2 comprehensive healthcare options that include healthcare (PPO and High Deductible PPO), dental, and vision insurance for all full-time employees.
- Flexible Schedule Options, Paid Parental Leave, and Summer Schedule.
- 12 Paid Holidays that include a full week of winter break in December.
- Firm contributes 4-5% annually, regardless of personal contributions.
- Not unlimited; requires a minimum of 2 weeks off per year, including one consecutive week.
- Available for eligible education expenses.
- Allows professional attire flexibility, including jeans, while requiring business attire for formal client engagements.
Company Overview
“Service is the sole purpose of our existence.” -James “Jim” Moore We’ve lived by these words ever since our firm was founded in 1964. It was founded in 1964, and is headquartered in Gainesville, FL, US, with a workforce of 201-500 employees. Its website is http://www.jmco.com.