Note: The job is a remote job and is open to candidates in USA. Zencoder is an AI-first organization that builds and orchestrates AI agents for various tasks. They are seeking a Product Marketing and GTM leader to drive messaging, positioning, and growth strategies in a rapidly evolving market.
Responsibilities
- Own company-wide messaging and positioning across products, audiences, and market segments
- Develop differentiated narratives that resonate with executives, practitioners, and business teams
- Translate complex capabilities into simple, compelling customer value
- Create messaging frameworks that scale across marketing, sales, product, customer success, and partnerships
- Continuously refine positioning based on customer feedback, market shifts, and competitive intelligence
- Shape how the market thinks about AI-enabled work, collaboration, productivity, and business outcomes
- Build narratives that elevate the conversation beyond features and functionality
- Partner with executives to develop industry points of view, keynote messaging, launch narratives, and thought leadership programs
- Establish the company as a leader in defining what AI-first organizations look like
- Lead GTM strategy for new products, features, and market expansions
- Drive launch planning, customer storytelling, enablement, analyst relations, and campaign execution
- Build AI-powered systems that accelerate experimentation and growth
- Identify repeatable growth loops across enterprise, self-serve, partnerships, and community channels
- Develop a deep understanding of competitors, market trends, emerging technologies, and customer needs
- Build positioning frameworks and battlecards that influence product and GTM strategy
- Help leadership make strategic decisions through market insight and customer understanding
Skills
- 3-5 years of experience in an early-stage, high-growth B2B startups in marketing, growth, strategy, or GTM leadership roles
- Exceptional storyteller and communicator
- Proven ability to create positioning and messaging that drives adoption, engagement, or revenue
- Strong strategic thinker with a bias toward execution
- You've personally built or automated something with AI — in your job, as a side project, or just because you were curious. You don't wait to be shown how tools work
- Comfortable working in ambiguity and creating structure where none exists
- Builder mentality: you don't wait for playbooks—you create them
- Recent MBA from top 10 MBA programs is an advantage
Benefits
- Flexibility:We hire globally, prioritizing talent over location. Work where you’re most productive and comfortable.
Company Overview