Note: The job is a remote job and is open to candidates in USA. Abacus Insights is transforming how data works for health plans, and they are seeking a Senior Manager, Growth Marketing to own and scale multi-channel demand generation programs. This role is critical to the company's growth strategy, focusing on campaign strategy, execution, optimization, and measurement to align marketing investments with business outcomes.
Responsibilities
- Own the strategy, planning, execution, and optimization of multi-touch, multi-channel demand generation programs aligned to pipeline and revenue goals
- Translate business and growth objectives into integrated campaign strategies, audience segmentation frameworks, and channel plans
- Test “zero tech stack” ABM campaigns leveraging HubSpot, LinkedIn and Apollo across email, social and custom landing pages
- Establish and own success metrics, including influenced revenue, pipeline contribution, CPL, conversion rates, and ROI
- Analyze performance trends and proactively adjust strategy to improve outcomes and scale what works
- Lead the development of campaign messaging and content strategy across channels, ensuring alignment with product positioning and buyer needs
- Independently create and oversee high-quality long-form and short-form content across email, paid media, landing pages, newsletters, and lifecycle programs
- Adapt messaging for multiple audiences, including executive buyers, economic decision-makers, and practitioner-level users
- Leverage product marketing playbooks and AI tools to increase content velocity, quality, and consistency
- Partner closely with Product Marketing, SMEs, and senior leaders to shape narratives and ensure accuracy and credibility
- Advise on campaign execution and optimization within HubSpot, including workflows, lead management, reporting, and attribution
- Independently manage and optimize LinkedIn Ads campaigns at scale, including audience strategy, creative testing, budget allocation, and performance optimization
- Bring a deep understanding of paid media formats, related measurements, creative best practices, and funnel-stage alignment
- Provide strategic oversight of Google Ads, ensuring performance accountability and alignment with broader campaign goals
- Provide clear creative direction and campaign requirements to designers and external partners to ensure assets align with strategy and channel needs
- Influence cross-functional stakeholders through strong communication, data-backed insights, and clear recommendations
- Lead, manage, and develop a small team of marketers—setting priorities, providing regular coaching and feedback, and owning their performance and professional growth
- Balance people leadership with strategic ownership and hands-on execution—staying close enough to the work to set direction, raise the bar on quality, and personally deliver high-impact campaigns
Skills
- 7+ years of progressive experience in B2B growth marketing, demand generation, or campaign marketing roles, with a strong preference for candidates with health plan and/or health technology experience
- 5+ years of hands-on experience owning multi-channel campaigns using HubSpot or comparable marketing automation platforms
- 5+ years of direct experience managing and optimizing paid media programs, with deep expertise in LinkedIn Ads Manager
- Proven experience executing scrappy, manual ABM campaigns using LinkedIn Sales Navigator, CRM account mapping, and personalized multi-channel outreach
- Hunger to experiment with AI tools to improve processes and measurement
- Demonstrated success driving measurable pipeline and revenue impact through integrated marketing campaigns
- Strong strategic and analytical skills, with the ability to translate data into insights and action
- Exceptional writing, editing, and messaging skills, supported by a portfolio of campaign and content examples
- Proven ability to operate autonomously, prioritize effectively, and lead complex initiatives in a fast-paced environment
- Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent practical experience)
- Experience writing or overseeing press releases, newsletters, video scripts, executive messaging, and thought leadership content
- Experience managing agency relationships and performance
- Familiarity with advanced attribution models, experimentation frameworks, or AI-enabled marketing workflows
Benefits
- Unlimited paid time off – recharge when you need it
- Work from anywhere – flexibility to fit your life
- Comprehensive health coverage – multiple plan options to choose from
- Equity for every employee – share in our success
- Growth-focused environment – your development matters here
- Home office setup allowance – one-time support to get you started
- Monthly cell phone allowance – stay connected with ease
Company Overview