Note: The job is a remote job and is open to candidates in USA. NVA General Practice is a leading global veterinary community seeking a Senior Manager for Digital & Lifecycle Marketing to lead a data-driven marketing team. This role involves overseeing customer engagement and retention marketing across various channels and managing a team focused on enhancing digital experiences and driving measurable business growth.
Responsibilities
- Collaborate with IT to define a martech roadmap to unlock scalable delivery of marketing campaigns particularly to create efficiency in email, SMS, and push
- Oversee website strategy, content, SEO, and conversion optimization
- Improve search rankings, organic traffic, and website conversion rates
- Partner with internal teams on SEO, site updates, and content strategy
- Ensure website supports marketing campaigns, promotions, and customer experience initiatives
- Lead the strategy, development, and optimization of the company’s loyalty and membership programs
- Develop initiatives that increase customer retention, visit frequency, and lifetime value
- Partner with Operations, Finance, and Analytics to design loyalty program structure, rewards, and promotions
- Track and report loyalty program performance, engagement, and ROI
- Identify and drive opportunities to extend client adoption across NVA business units (i.e., NVA General Practice and Specialty businesses)
- Drive app adoption, engagement, and usage through marketing campaigns and product improvements
- Own the marketing strategy and collaborate on customer experience for the mobile app
- Partner with product, IT, and external vendors to prioritize app features and enhancements
- Collaborate with IT to optimize digital customer journey from discovery to booking to post-visit engagement
- Lead lifecycle marketing strategy and execution leveraging owned channels
- Develop automated customer journeys across the lifecycle (new customer, active customer, lapsing, win-back, loyalty members)
- Drive personalization and segmentation strategies to improve engagement and conversion
- Monitor lifecycle performance metrics including open rates, conversion rates, retention, and revenue per customer
- Develop and manage customer referral programs to drive new customer acquisition
- Test and optimize referral incentives, messaging, and customer experience
- Track referral program performance and cost per acquisition
- Manage and develop a team responsible for loyalty, digital, lifecycle, and referral marketing
- Set team priorities, goals, and KPIs aligned with company growth and retention goals
- Partner closely with Operations, Product, IT, Finance, and Analytics teams
- Manage external agencies and marketing technology vendors where applicable
Skills
- 7–10+ years of marketing experience, with experience in digital, CRM, loyalty, or lifecycle marketing
- Experience managing marketing teams and cross-functional projects
- Experience with marketing technology platforms and analytics tools, CRM/email platforms, marketing automation, SEO, and digital analytics tools
- Strong analytical mindset and experience using data to drive decisions
- Experience managing agencies, vendors, or marketing technology platforms
- Strong communication and leadership skills
- Demonstrated ability to translate strategy into execution and results
- Excellent communication and executive stakeholder management skills
- Bachelor's degree
- Experience in multi-location, retail, hospitality, services, or consumer businesses preferred
- Entrepreneurial mindset with strong operational judgment
Company Overview
At NVA General Practice, we’re on a mission to give every pet their best life. It was founded in 1996, and is headquartered in Agoura Hills, California, USA, with a workforce of 10001+ employees. Its website is https://www.nva.com/.