Note: The job is a remote job and is open to candidates in USA. iFIT is creating the world's most holistic health and fitness platform, integrating various elements of health into a seamless interactive experience. They are seeking a Senior Director, Product Management to translate high-level product vision into executable roadmaps, ensuring that hardware products are delivered on time, on budget, and with exceptional quality.
Responsibilities
- Drive the long-term hardware product vision, strategy, and multi-year roadmap that supports membership growth, revenue, and category leadership
- Lead and develop a high-performing hardware Product Management team, instilling rigor in PRDs, business cases, prioritization, and Phase Gate execution
- Improve product-market fit and commercial performance through structured voice-of-customer programs, competitive intelligence, and disciplined post-launch tracking
- Drive portfolio investment recommendations across sustaining, new product introduction (NPI), and disruptive innovation — balancing near-term commitments with long-term platform bets
- Partner on pricing, positioning, and go-to-market strategy across the hardware portfolio in collaboration with Marketing, Sales, and Member Services
- Develop the future product roadmap in partnership with Engineering and the component ecosystem - including Cameras, Projectors, Consoles, Motors, Lift/Drive systems, and new resistive-motor categories such as Pilates
- Define and own the long-term hardware product vision, strategy, and roadmap that aligns with iFIT's holistic health and fitness platform and business objectives (e.g., membership growth, revenue targets)
- Drive the product portfolio to ensure the optimal balance of sustaining, new product introduction (NPI), and disruptive, innovative platforms
- Lead, mentor, and grow a Hardware Product Management team, building the discipline, talent, and operating rhythms required to deliver against an ambitious roadmap
- Own the full Product Lifecycle from concept through end-of-life - including discovery, definition, development, launch, in-life performance management, and portfolio rationalization
- Serve as the executive owner of the Phase Gate process from a product perspective, ensuring every program has clear requirements, business cases, success metrics, and trade-off decisions to ship on-time, on-budget, and on-quality
- Partner with the Software, Content, and AI leadership to ensure a truly seamless and interactive experience where hardware and digital content elevate each other
- Collaborate closely with leadership to make informed trade-offs across features, cost of goods (COGs), timing, and quality
- Act as the executive voice of the product to Marketing, Sales, and Member Services - owning compelling product narratives, pricing, positioning, and go-to-market strategy that translate hardware capabilities into clear member value
- Define portfolio-level KPIs (attach, NPS, return rate, engagement, LTV impact, gross margin) and lead executive-level post-launch reviews that feed learnings back into the roadmap
- Own competitive intelligence and consumer research at the portfolio level, maintaining a current executive view of category trends, pricing dynamics, and unmet needs in connected fitness
- Partner with Quality and Member Services leadership to monitor field performance, prioritize sustaining investment, and drive continuous improvement across the installed base
Skills
- Bachelor's degree in Engineering (Electrical, Mechanical, or Computer Science), Business, or a related field is required; an advanced degree (MS) is a plus
- 8+ years of Product Management experience, owning a high-volume, global connected hardware or consumer electronics portfolio
- Demonstrated success owning a hardware product roadmap end-to-end - from concept through high-volume mass production with Asian Contract Manufacturers (CMs) - and through in-market performance
- Proven track record building and scaling Product Management teams, including hiring, leveling, and instilling PM discipline (PRDs, business cases, Phase Gate, KPI ownership)
- Authorized to work in the United States without sponsorship
- Experience leading product strategy for hardware + software/subscription businesses where hardware drives recurring revenue and engagement
- Deep technical fluency with relevant hardware systems: consumer electronics, embedded systems, sensors, fitness mechanics, and IoT connectivity
- Strong commercial instincts and quantitative fluency - comfortable with pricing strategy, gross margin trade-offs, member analytics, and A/B testing
- A proven track record of launching innovative products that achieved significant market success and category leadership
Company Overview