Note: The job is a remote job and is open to candidates in USA. Workiva is the trusted data platform for the modern CFO, and they are seeking a visionary product marketing leader to elevate the global go-to-market strategy for their Finance Solutions portfolio. In this role, you will define market narratives, lead a high-impact team, and drive measurable commercial impact while shaping the future of financial and regulatory reporting in an AI-driven era.
Responsibilities
- Define and Own the Market Narrative
- Craft bold, differentiated positioning that elevates Workiva’s leadership in financial and regulatory reporting, accelerated by the age of AI
- Shape how we engage the Office of the CFO, translating complex platform innovation into clear, compelling business value
- Serve as a thought leader internally and externally, guiding messaging across campaigns, content, events, and executive storytelling
- Lead and Scale a High-Impact Team
- Build and inspire a world-class global product marketing team
- Recruit and develop top-tier talent, fostering a culture of strategic thinking, accountability, and continuous growth
- Elevate the role and influence of product marketing across the organization
- Drive Go-to-Market Excellence
- Own the end-to-end GTM strategy, from market insight to launch to revenue impact
- Partner deeply with Product Management to bring innovation to market with clarity and momentum
- Enable Sales with best-in-class tools, narratives, and insights that accelerate pipeline and win rates
- Align across demand generation, brand, content, and field marketing to deliver cohesive, high-impact campaigns
- Be the Voice of the Market
- Bring deep customer, buyer, and competitive insights into the business to inform strategy and product direction
- Anticipate market shifts, driven by AI and regulatory change, and position Workiva to lead
Skills
- 12+ years in product marketing, including 5+ years leading high-performing teams
- Bachelor's Degree in marketing or related field
- Proven expertise in enterprise B2B SaaS go-to-market strategy, positioning, and messaging
- Ability to translate complex, technical innovation, specifically AI, into compelling, differentiated value
- Demonstrated success driving measurable business outcomes through GTM strategy and sales enablement
- Exceptional communicator with the ability to influence senior stakeholders and align cross-functional leaders
- Deep understanding of enterprise buyers and the ability to turn insight into competitive advantage
Benefits
- A discretionary bonus typically paid annually
- Restricted Stock Units granted at time of hire
- 401(k) match and comprehensive employee benefits package
- Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.
Company Overview
Workiva created Wdesk, a cloud-based platform for enterprises to collect, manage, report, and analyze critical business data in real time. It was founded in 2008, and is headquartered in Ames, Iowa, USA, with a workforce of 1001-5000 employees. Its website is http://www.workiva.com.Company H1B Sponsorship
Workiva has a track record of offering H1B sponsorships, with 4 in 2025, 3 in 2024, 1 in 2023, 3 in 2022, 1 in 2021, 5 in 2020. Please note that this does not guarantee sponsorship for this specific role.