Note: The job is a remote job and is open to candidates in USA. Sketchy is a company focused on evolving clinical education for healthcare professionals. They are seeking a Senior Demand Generation Manager (B2C Growth) who will be responsible for owning B2C growth initiatives across various channels, developing messaging for different learner segments, and optimizing demand generation strategies.
Responsibilities
- Own B2C growth across paid,, ambassador, organic, referral, partnerships, and event channels
- Build and scale repeatable acquisition engines targeting healthcare student communities; prioritize by CAC efficiency and conversion potential
- Plan, execute, and optimize campaigns across Meta and Google (with room to test new platforms)
- Own budget allocation with clear CAC and ROAS accountability; make data-driven reallocation decisions
- Develop differentiated positioning for med, NP, and PA students
- Translate product features into high-converting value propositions across ads, landing pages, and lead-gen assets
- Partner with lifecycle/CRM to ensure demand captured at the top of the funnel converts
- Identify and address drop-off points across the acquisition funnel
- Execute student-facing events and conference activations
- Build and test scalable programs, including ambassador initiatives, influencer partnerships, referrals, and organic growth tactics
- Own demand gen reporting: track volume, quality, and cost of new trial starts and subscribers across all channels
- Partner with product and content teams to align messaging and share user insights
- Manage vendors and agency relationships; communicate results clearly across teams
Skills
- 5–8 years of marketing experience with a heavy focus on demand generation or performance marketing
- Proven track record managing paid media budgets ($50K–$300K annually) with measurable ROI
- Strong grasp of full-funnel demand gen: paid acquisition, conversion optimization, referral/ambassador programs, and lead nurture
- Experience with lifecycle/email marketing and marketing automation
- Experience marketing to niche B2C audiences (students, professionals in training, or tight-knit communities preferred)
- Strong product intuition and experience partnering closely with product teams
- Ability to develop segment-specific messaging that converts
- Strong analytical skills; fluent in Google Analytics, funnel metrics, and evaluating CAC, LTV, and funnel metrics
- Excellent writing and communication skills across performance formats (ads, emails, landing pages)
- Self-starter mentality with strong ownership and comfort building programs and processes from scratch
- Thrives in ambiguity and a fast-moving startup environment
- Background in edtech, healthcare, or student-focused products
- Familiarity with healthcare education (medical school, NP programs, PA programs)
- Experience in a growth-stage startup environment (Seed to Series B)
Benefits
- Performance-based annual bonus
- Stock options
- Remote First - Make a difference from wherever you want to work.
- Flexible Time Off - We work smarter, not harder. No accruals, just real work-life balance.
- 100% Individual Health Coverage - We got you covered!
- Equity - From day one, you’ll have a stake in our future growth.
- 401(k) - We support your financial future with up to 5% matching.
- Team Events - Get to know the team with virtual events, monthly outings, company retreats, and more.
- Annual Work Anniversary Stipend
- Monthly Wifi & Phone Reimbursement
- Short Term & Long Term Disability
Company Overview
Sketchy is a online education company that teaches complex concepts through visual memory techniques. It was founded in 2012, and is headquartered in Los Angeles, California, USA, with a workforce of 51-200 employees. Its website is https://www.sketchy.com.