Note: The job is a remote job and is open to candidates in USA. Cantina Labs is a social AI company, developing a suite of advanced real-time models that push the boundaries of expression, personality, and realism. They are seeking a Senior Creative Strategist to manage creative direction and strategy for paid performance marketing campaigns, ensuring high-quality output across various marketing channels.
Responsibilities
- Produce and direct scaled creative across all performance marketing surfaces (Meta, TikTok, YouTube, mobile ad networks, etc) with multi-million dollar ad spend
- Develop performance creative concepts built on intimate understanding of Cantina as a product/platform and its consumer use-cases
- Build and own processes for producing high volume, iterative ads leveraging both traditional and AI-generated production
- Define creative strategies and vision for AI-generated ads
- Own creative performance analytics to track what's working and iterate on best-performing concepts and campaigns
- Set the creative inputs across creative testing plans to optimize creative
- Manage external agencies and cross-functional teams to ensure high-quality creative output across all performance marketing channels
- Lead regular creative brainstorms, reviews, and presentations to internal stakeholders, including leadership
- Oversee the QC process for in-house and external creatives: Create scalable creative review processes and quality standards that maintain excellence at high volume
- Stay up-to-date on and apply emerging technologies, production methods, and best practices in performance creative and performance marketing
Skills
- 5+ years of experience in creative direction for performance marketing
- Experience building creative testing frameworks and production pipelines at scale
- Bias for clear systems and processes
- Active use of AI tools, automation, and workflows
- Data fluency: you can build infrastructure to ingest campaign performance data and translate insights into creative direction
- Demonstrated portfolio of high-performing performance creative, particularly short-form video ads
- Deep understanding of the consumer marketing landscape and channels (Meta, TikTok, etc)
- Demonstrated experience collaborating effectively with external agencies and cross-functional teams
- Demonstrated ability to drive measurable impact (e.g. creative quality improvements combined with quantitative performance improvements)
Benefits
- Competitive salary and generous company equity
- Medical, dental, and vision insurance 6.99% of premiums covered by Cantina
- 42 days of paid time off, including:
- 15 PTO days
- 10 sick days
- 15 company holidays
- 2 floating holidays
- Generous parental leave & fertility support
- 401(k) retirement savings plan
- Lifestyle spending account 600/month to use however youd like
- Complimentary lunch and snacks for in-office employees
- One Medical membership, and more!
Company Overview