Note: The job is a remote job and is open to candidates in USA. RealTruck, Inc. is the premier manufacturer and digital destination of accessories for truck, Jeep®, Bronco® and off-road enthusiasts. The Senior Brand Marketing Manager will drive innovation through impactful product launches, collaborating with cross-functional teams to ensure effective brand storytelling and marketing execution.
Responsibilities
- Lead the brand and GTM strategy for new product launches, from early-stage positioning through post-launch optimization
- Partner with Product Management to translate technical product innovation into clear, compelling consumer value propositions
- Ensure launch strategies are aligned to brand standards, consumer insights, and channel requirements across DTC, Amazon, and social platforms
- Introduce and apply launch frameworks, timelines, and planning rigor to improve upstream clarity and cross‑functional collaboration
- Ensure every launch feels intentional, differentiated, and aligned with the RealTruck brand
- Drive a test-and-learn mindset across launches, identifying opportunities to sharpen messaging, channels, and sequencing over time
- Own the end‑to‑end marketing content process for NPD launches, serving as the strategic lead from brief through launch execution
- Develop strong creative, social and content briefs that align product truth, consumer insight, brand voice, and channel needs
- Partner closely with Creative to ensure final assets are cohesive, high quality, and distinctly RealTruck—while respecting creative ownership of final execution
- Coordinate cross-functionally to ensure content is delivered on time, accurately and optimized for each launch phase and channel
- Help prioritize assets and storytelling across launch moments to ensure clarity, consistency, and impact
- Bring a social‑first mindset to new product launches, ensuring launches are designed to earn attention and engagement in modern social environments
- Collaborate with Creative and eCommerce teams to develop briefs for platform‑native, performance‑minded social content
- Partner closely with Media team to help shape creator strategies - ensuring the right stories, voices, and formats support each launch
- Influence social launch plans and sequencing while aligning to eCommerce ownership of calendars, paid strategies and budgets
- Help oversee Amazon launch strategy from a brand and CX perspective, ensuring new products are easy to find, easy to understand, and easy to shop
- Partner with cross-functional teams to influence PDP readiness, including imagery, content hierarchy, storytelling, and launch accuracy
- Ensure Amazon launches are fully integrated into broader brand, social, and GTM plans
- Support optimization efforts post‑launch using performance insights, shopper behavior, and consumer feedback
- Serve as a collaborative marketing lead across Product, Sales, Creative, Media, Marketing Activation, and eCommerce teams
- Help align stakeholders on launch priorities, timelines, and executional expectations
- Represent Brand Marketing in cross functional launch meetings and working sessions
- Align cross-functional stakeholders—including Sales, Product, eCommerce, Creative, and Media—around a unified direction for each board-level initiative, eliminating duplicative communication and conflicting priorities
- Support agency and vendor partners as needed for launch execution
- Partner with analytics and channel teams to monitor launch performance and effectiveness across brand, social, and commerce metrics
- Use insights and learnings to inform optimization, future launches, and evolving GTM best practices
- Support reporting and post‑launch retrospectives to continuously improve launch excellence
- Serve as the point of contact for board-level brand initiatives, including America 250, Smashmouth Marketing, and Media Strategy, providing a single accountable owner in place of the current multi-stakeholder model
- Prepare and deliver initiative updates, performance recaps, and strategic frameworks to executive and board-level audiences, translating complex marketing activity into clear business impact
- Make autonomous day-to-day decisions on initiative execution, sequencing, and resource coordination without requiring escalation to the Director or Sr. Director, freeing senior leadership for higher-order strategic work
- Proactively identify risks, blockers, or misalignments across board-level programs and develop mitigation plans, escalating only when executive decision authority is required
- Partner with the Sr. Director and Director to translate board-approved brand strategy into actionable program plans, serving as the operational bridge between executive intent and cross-functional execution
Skills
- Bachelor's degree in marketing, business, or a related field is required
- 9+ years of progressive brand, product, or integrated marketing experience required, including 3+ years leading multi-stakeholder initiatives or teams — either through direct people management or as the accountable lead driving cross-functional alignment and execution
- A brand‑led marketer who understands how to balance storytelling, strategy, and performance
- Experience translating complex products into clear, consumer‑friendly narratives
- Strong understanding of social‑first marketing and influencer‑driven content ecosystems
- Familiarity with Amazon and eCommerce launch best practices, even if execution sits with partner teams
- Proven ability to lead through influence and collaborate in matrixed organizations
- Highly organized, strategic, and comfortable navigating ambiguity in fast‑moving environments
- Strong strategic thinking combined with hands‑on execution skills
- Ability to translate technical or complex product features into compelling consumer stories
- Excellent written and verbal communication skills, including briefing and cross‑functional influence
- Highly organized, detail‑oriented, and comfortable managing multiple launches simultaneously
- Data‑informed mindset with curiosity to test, learn, and improve
- Collaborative, adaptable, and comfortable navigating ambiguity in a fast‑paced environment
- Experience in the automotive industry preferred
Benefits
- Medical, dental, and vision coverage
- Company-paid life insurance and disability
- 401(k) with company match (eligible the first of the month after you start)
- Wellbeing days
- Parental leave
- Educational reimbursement
- Referral bonuses
- Exclusive employee discounts on RealTruck products
Company Overview