Note: The job is a remote job and is open to candidates in USA. Tripadvisor is a leading travel platform, and they are seeking a Search Engine Marketing (SEM) Analyst to join their team. The role involves analyzing marketing data, identifying growth opportunities in SEM, and collaborating with engineers and data scientists to optimize performance.
Responsibilities
- Be an active member of an industry leading cross-disciplinary team of engineers, data scientists and analysts operating one of the world’s largest paid search programs
- Participate in large multinational marketing campaigns
- Identify scalable SEM growth opportunities
- Analyze marketing data to identify actionable insights
- Work collaboratively with data scientists and engineers to improve tools and processes
- Improve and optimize landing pages to optimize performance
- Stay abreast of the latest developments in SEM
- Design, execute, analyze, and scale testing outcomes
Skills
- Master's degree in Marketing, Business, Computer Science, Information Technology, Economics, or related field (or foreign equivalent)
- Two (2) years of experience in the job offered or in a SEM Analyst-related occupation
- Demonstrable experience working as an SEM Analyst for large, complex e-commerce data driven sites
- Utilizing Search Engine Marketing platforms, including Google AdWords and Bing Ads
- Analyzing large amounts of data and producing actionable insight
- Working on SEM across multiple international markets and running and interpreting creative and bidding tests, including A/B tests
- Demonstrated expertise with Excel or Google sheets including utilizing pivot tables to conduct data analysis and dashboard platforms for performance reporting
Benefits
- Telecommuting permitted 100%
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