Note: The job is a remote job and is open to candidates in USA. Independence Pet Group is a corporate holding company managing a diverse portfolio of modern pet health brands and services. The Salesforce CRM Email Marketing Specialist will support the execution and optimization of the customer relationship management program, focusing on data-driven communications to enhance customer engagement and retention.
Responsibilities
- Maintain and update customer records to ensure data accuracy and usability across the CRM ecosystem
- Perform regular data hygiene checks and coordinate with the Senior CRM Manager and technical partners to resolve issues
- Build and refine customer segments to enable personalized communications
- Assist the Senior CRM Manager in planning and launching CRM campaigns across email, SMS, and other lifecycle channels
- Build, test, and deploy campaigns, both manual and automated, ensuring flawless execution
- Set up tagging, triggers, and basic automation within the CRM platform
- Track core KPIs (open rate, CTR, conversion, engagement, churn indicators) and share insights with the Senior CRM Manager
- Support A/B testing and post‑campaign analysis to identify areas for improvement
- Maintain dashboards and weekly/monthly reporting
- Partner with Digital Marketing, Creative, Sales, and Product teams to support CRM initiatives and align messaging across channels for both B2B and B2C audiences
- Support CRM needs for promotions, product launches, and key lifecycle moments
- Assist in managing CRM platform updates, integrations, and troubleshooting
- Collaborate with vendors or platform reps as needed, under the guidance of the Senior CRM Manager
Skills
- Experience with Salesforce CRM or similar CRM platforms
- Strong understanding of email marketing best practices
- Ability to analyze data and generate insights
- Experience with A/B testing and campaign optimization
- Strong attention to detail and organizational skills
- Excellent written and verbal communication skills
- Ability to work collaboratively in a cross-functional team environment
- Experience with data management and customer segmentation
- Proficiency in Microsoft Excel or similar data analysis tools
- Experience with SMS marketing
- Familiarity with digital marketing channels
- Knowledge of customer engagement strategies
- Experience in the pet industry or related fields
Benefits
- Comprehensive full medical, dental and vision Insurance
- Basic Life Insurance at no cost to the employee
- Company paid short-term and long-term disability
- 12 weeks of 100% paid Parental Leave
- Health Savings Account (HSA)
- Flexible Spending Accounts (FSA)
- Retirement savings plan
- Personal Paid Time Off
- Paid holidays and company-wide Wellness Day off
- Paid time off to volunteer at nonprofit organizations
- Pet friendly office environment
- Commuter Benefits
- Group Pet Insurance
- On the job training and skills development
- Employee Assistance Program (EAP)
Company Overview
Independence Pet Group is an integrated, full-stack pet insurance platform. It was founded in 2021, and is headquartered in Chicago, Illinois, USA, with a workforce of 501-1000 employees. Its website is https://www.independencepetgroup.com.