Note: The job is a remote job and is open to candidates in USA. Accuris is transforming how engineering organizations access and apply critical technical intelligence. They are seeking a strategic Head of Product Marketing to lead their Engineering Intelligence business, responsible for defining market positioning and driving go-to-market strategy while managing a team of Product Marketers.
Responsibilities
- Define and evolve the positioning and messaging for the Engineering Intelligence portfolio, including: Engineering Workbench (EWB / EWB Pro), AI Assistant, Thread / Traceability, Goldfire, Integrations and workflow solutions
- Translate complex technical capabilities into clear, differentiated business value
- Drive category creation and thought leadership around Engineering Intelligence
- Build competitive positioning against traditional standards providers, engineering workflow tools, and emerging AI entrants
- Lead GTM planning and launch execution for new products, capabilities, integrations, and AI initiatives
- Partner with Product Management to shape roadmap narratives and market readiness
- Create scalable launch frameworks, enablement plans, and adoption programs
- Develop segmentation, ICP, and persona strategies across engineering, quality, compliance, R&D, and digital engineering audiences
- Help shape category leadership and market awareness for Engineering Intelligence
- Equip Sales and SDR teams with messaging, tools, battlecards, objection handling, and competitive intelligence
- Partner with Sales Enablement to improve sales readiness and effectiveness
- Partner closely with Revenue leadership to improve conversion, pipeline quality, and win rates
- Support strategic enterprise deals and executive-level customer conversations
- Help shape packaging, pricing, and commercial narratives
- Develop value-based messaging around engineering productivity, compliance, digital transformation, and technical decision intelligence
- Leverage AI tools and modern GTM technologies to improve marketing effectiveness, scalability, and execution speed
- Use AI to accelerate: Content creation and messaging development, Competitive and market analysis, Persona and ICP research, Launch planning and campaign optimization, Sales enablement and customer insights, Executive presentations and strategic storytelling
- Identify opportunities where AI can remove friction, improve decision-making, and increase organizational leverage
- Help establish best practices for AI-enabled Product Marketing workflows across the organization
- Build a culture of operational excellence by incorporating AI-assisted workflows, automation, and modern marketing tools into day-to-day execution
- Lead and mentor a growing Engineering Intelligence Product Marketing organization
- Establish operational rigor, prioritization, and performance standards
- Build a high-performance culture focused on outcomes, clarity, accountability, and execution excellence
- Partner cross-functionally to ensure alignment between Product, Marketing, and Revenue teams
- Develop deep expertise in the engineering software, standards, compliance, and industrial technology landscape
- Conduct market, customer, and competitive research to identify whitespace and growth opportunities
- Bring the voice of the customer into roadmap, messaging, and GTM decisions
- Monitor emerging trends in engineering, AI, compliance, digital thread, traceability, and technical knowledge management
Skills
- 10+ years in Product Marketing, GTM Strategy, or related leadership roles
- Experience leading and developing Product Marketing teams
- Strong background in B2B SaaS, enterprise software, industrial technology, engineering software, PLM/ALM, AI, or technical platforms
- Proven success leading enterprise GTM initiatives and product launches
- Experience supporting complex sales cycles and executive-level buyer conversations
- Strong executive communication, storytelling, and presentation skills
- Demonstrated ability to use AI tools to improve team productivity, execution quality, and go-to-market outcomes
- Strong familiarity with modern AI-enabled marketing and research workflows
- Experience applying AI to market analysis, content development, messaging refinement, customer insights, and competitive intelligence
- Strong understanding of how AI is changing enterprise software buying behavior and GTM execution
- High degree of curiosity, adaptability, and experimentation with emerging AI and GTM technologies
- Experience in engineering, manufacturing, compliance, standards, digital thread, traceability, or industrial software markets
- Familiarity with AI-enabled enterprise workflows and technical knowledge systems
- Experience in PE-backed or high-growth transformation environments
- Strong analytical and strategic thinking capabilities
Benefits
- Annual incentive plan
- Comprehensive benefits
Company Overview
Accuris is an engineering workflow solutions platform. It was founded in 1959, and is headquartered in Englewood, Colorado, USA, with a workforce of 1001-5000 employees. Its website is https://accuristech.com.