Note: The job is a remote job and is open to candidates in USA. Axonius is a company that transforms cyber asset intelligence into actionability, and they are seeking a Regional Marketing Manager - Central to drive pipeline growth in the region. This role involves developing localized demand generation programs and executing marketing strategies to enhance brand presence and accelerate deal cycles.
Responsibilities
- Develop and implement a comprehensive, data-driven regional marketing plan specifically for the Central to meet defined sales pipeline and revenue targets
- Execute core demand generation program types including digital campaigns, regional events (conferences/roadshows), webinars, and account-based marketing (ABM) initiatives
- Track and measure the effectiveness (ROI) of all regional campaigns using marketing automation (Marketo/HubSpot/Splash) and CRM (Salesforce) data, providing regular KPI reports to leadership
- Align and enable the regional sales team by creating localized collateral, presentations, and outreach templates, and co-marketing with channel partners
Skills
- Bachelor's degree in Marketing, Business, or a related field
- 5+ years of experience in B2B marketing, with a focus on regional or field marketing
- Proven experience developing and executing market-specific strategies in the Central regions
- Proficiency in utilizing both a major Marketing Automation Platform (e.g., Marketo, HubSpot) and a CRM tool (e.g., Salesforce)
- Experience marketing within the technology, cybersecurity, or SaaS industry sectors
- Demonstrated experience designing and executing Account-Based Marketing (ABM) campaigns
- Documented expertise in managing and reconciling a regional marketing budget
- Experience leading the planning and execution of regional trade shows and customer events
- Experience with localizing corporate content and case studies for a specific regional audience
- Post-graduate degree (e.g., MBA) or equivalent advanced experience
Benefits
- Stock options
- Attractive benefits
- An annual bonus
Company Overview
Axonius is an asset inventory management platform that focuses on cybersecurity solutions and policies. It was founded in 2017, and is headquartered in New York, New York, USA, with a workforce of 501-1000 employees. Its website is https://www.axonius.com.