Note: The job is a remote job and is open to candidates in USA. Coinbase is a remote-first company dedicated to increasing economic freedom. They are seeking a Product Marketing Manager to lead the positioning and go-to-market strategies for complex institutional products, collaborating with various teams to ensure effective client adoption and communication.
Responsibilities
- Own positioning and messaging for Prime and Markets across spot, futures, options, cross-margin, execution, and liquidity access, pressure-testing narratives with Sales, Product, Legal, and clients to ensure credibility at institutional scale
- Lead GTM execution for major Prime and Markets launches, including product readiness, sales enablement, client communications, sequencing, and events
- Build high-signal enablement materials - talk tracks, FAQs, battlecards, demos, and client-ready narratives - that reduce complexity for the field and reflect real objections, deals, and buying behavior
- Partner with Sales, STPs, and Coverage to translate complex technical capabilities into institutional-grade clarity, and contribute market-backed insight that informs product roadmap conversations
- Drive clarity around what's live, what's next, and what action clients should take across regions with varying regulatory constraints
Skills
- 5+ years in product marketing, product strategy, or institutional GTM, with direct experience in institutional trading, derivatives (futures, options, margining, execution models), or market infrastructure
- Proven track record building GTM strategies and positioning for technically complex products, with the ability to simplify systems like liquidity, capital efficiency, and market structure into clear, compelling narratives for sophisticated trading firms
- Demonstrated success partnering cross-functionally with Product, Sales, Legal, and Comms to deliver launches and enablement that drive measurable client adoption
- Fluency in the language of institutional markets - comfortable discussing risk, margining, execution workflows, and capital efficiency with hedge funds and market makers
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality
Benefits
- Equity and bonus eligibility
- Benefits (medical, dental, vision, 401(k))
Company Overview
Coinbase is a crypto exchange and wallet platform that allows merchants and consumers to buy, sell, and store digital currencies. It is a sub-organization of Coinbase. It was founded in 2012, and is headquartered in San Francisco, California, USA, with a workforce of 1001-5000 employees. Its website is https://www.coinbase.com.Company H1B Sponsorship
Coinbase has a track record of offering H1B sponsorships, with 30 in 2026, 181 in 2025, 92 in 2024, 96 in 2023, 284 in 2022, 183 in 2021, 66 in 2020. Please note that this does not guarantee sponsorship for this specific role.