Note: The job is a remote job and is open to candidates in USA. Ensora Health is the leading provider of software and services for mental and behavioral health therapists, trusted by over 200,000 individual providers and more than 28,000 practices. The Product Marketing Manager plays a key role in shaping how Ensora Health brings AI-enabled products and value-added services to market, supporting product marketing strategy and execution across a portfolio of offerings.
Responsibilities
- Support the development and execution of product marketing strategy, positioning, and messaging for assigned products and services, leveraging AI and analytics to inform decisions
- Partner with Product, Sales, Marketing, and Customer‑facing teams to align messaging with customer needs, market trends, and business objectives
- Contribute to the creation of value propositions, messaging frameworks, and competitive differentiation, using AI‑assisted research and synthesis where appropriate
- Assist with the development of customer‑facing content—including website copy, landing pages, in‑app messaging, and product communications—using AI tools to increase efficiency, consistency, and quality
- Support Sales and Customer‑facing teams by creating enablement materials, training content, and buyer insights, incorporating AI‑driven analysis of customer behavior and feedback
- Participate in planning and execution of marketing initiatives such as campaigns, webinars, product updates, and launches, experimenting with AI to optimize reach and engagement
- Analyze market data, customer feedback, and product performance using both traditional methods and AI‑enabled insights to surface recommendations
- Collaborate cross‑functionally to support coordinated, scalable, and data‑informed product launches
Skills
- Experience with Revenue Cycle Management (RCM) and Payments is required
- Bachelor's degree or equivalent practical experience
- 3+ years of experience in product marketing, product management, or a related role
- Experience supporting SaaS or technology‑driven products, ideally within AI‑enabled platforms
- Experience contributing to go‑to‑market initiatives or product launches
- Demonstrated ability to use AI tools to enhance research, content development, analysis, or workflow efficiency
- Experience developing messaging, sales enablement materials, or customer‑facing content
- Strong analytical skills with the ability to interpret data and translate insights into action
- Strong written and verbal communication skills
- Ability to manage multiple priorities in a fast‑paced, collaborative environment
Company Overview
Ensora Health provides healthcare support services and technology for care coordination, patient engagement, and workflow management. It was founded in 2013, and is headquartered in Lewisville, Texas, USA, with a workforce of 201-500 employees. Its website is https://ensorahealth.com.