Note: The job is a remote job and is open to candidates in USA. Wpromote is a rapidly expanding digital marketing agency known for its inclusive work environment and strong focus on employee well-being. The Paid Search Manager will be responsible for managing SEM campaigns across Google Ads and Microsoft Ads, developing strategies to drive user acquisition, and collaborating with clients to achieve their marketing goals.
Responsibilities
- Planning, developing, and implementing comprehensive paid search strategies to drive direct response and new user acquisition for your book of clients
- Utilizing business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments
- Creating and managing paid search accounts/campaigns via various paid search marketing platforms including but not limited to: Google Ads®, Microsoft Ads®, Criteo®, etc
- Managing Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns
- Working with direct response advertising strategies to drive sales revenue and/or qualified leads
- Conducting keyword research, writing ad copy, and establishing bidding strategies to meet and exceed client KPIs
- Creating and implementing campaign A/B test experiments to identify optimal campaign settings
- Using Google Analytics to develop insights and action items intended to improve paid search performance and meet client goals
- Analyzing paid search campaign results and adjust strategy and budgets accordingly
- Communicating with clients regularly to discuss goals and deliver results
- Developing strategies across all marketing channels to improve client goals (eg. CPA, ROAS) and achieve maximum efficiency
Skills
- 1.5-3 years of experience managing paid search campaigns for multiple client portfolios within an advertising agency
- Excellent verbal and written communication skills
- Excellent analytical skills
- Deep knowledge of the SEM industry and the paid search advertising model
- Experience with keyword research tools and web analytics tools (Google Analytics), as well as how to use these tools in paid search campaigns
- General knowledge of search engine optimization (SEO), social advertising, and web usability
- Strong Microsoft Excel skills: pivot tables, VLOOKUPS and chart building
- Extremely well organized, able to balance client timelines and business needs, possibly across multiple clients
- Work comfortably in dynamic, time-intensive environments where consistent fire drills and competing priorities are commonplace
- An understanding of customer lifetime value and optimizing towards profits based on client margins
- Ability to manage expectations and priorities
- Experience presenting to senior-level client contacts
- Agency experience preferred with managing multiple clients with monthly budgets ranging between $50,000-$500,000 per client
- Experience with Google Suite
- Hands-on experience using AI and automation tools inside and outside paid search platforms to optimize results
Benefits
- Remote-first culture
- Unlimited PTO
- Extended Holiday break (Winter)
- Flexible schedules
- Work from anywhere options
- 100% paid parental leave
- 401(k) matching
- Medical, Dental, Vision, Life, Pet Insurance
- Sponsored life insurance
- Short Term Disability insurance and additional voluntary insurance
- Annual Class Pass credits and more!
Company Overview
Wpromote is an online marketing firm specializing in digital marketing and customer acquisition. It was founded in 2001, and is headquartered in El Segundo, California, USA, with a workforce of 501-1000 employees. Its website is http://www.wpromote.com.