Note: The job is a remote job and is open to candidates in USA. Akraya, Inc. is an award-winning IT staffing firm, and they are seeking an Omni Channel Media Planner to support integrated B2B marketing campaigns across paid digital channels. The ideal candidate will have experience in media planning and campaign operations, working closely with creative teams and media agencies to ensure timely and optimized campaign execution.
Responsibilities
- Develop and execute omni-channel media plans across Paid Social, Programmatic, and Content Syndication
- Coordinate creative asset trafficking, campaign launches, and tracking implementation
- Build and manage ABM account lists and buying groups within LinkedIn Campaign Manager and DSP platforms
- Monitor campaign pacing, budgets, performance metrics, and optimization opportunities
- Maintain media flowcharts, campaign calendars, optimization logs, and campaign documentation
- Generate performance reports and provide recommendations based on campaign KPIs
- Collaborate with marketing, creative, analytics, and media partners to ensure successful campaign execution
Skills
- 3–6 years of experience in Omni-Channel Media Planning, Digital Marketing, or Campaign Operations
- Strong experience with LinkedIn Campaign Manager, Paid Social, Programmatic Advertising, and Content Syndication
- Hands-on experience executing Account-Based Marketing (ABM) campaigns and audience segmentation
- Experience managing campaign budgets, media pacing, invoice reconciliation, and media flowcharts
- Strong understanding of campaign tracking, UTM creation, Salesforce, and Adobe Analytics
- Experience analyzing campaign metrics including CTR, CPL, CPM, MQLs, and ROAS
- Strong project management, stakeholder coordination, and communication skills
- Excellent analytical, organizational, and problem-solving abilities
- Experience supporting B2B SaaS or enterprise technology marketing organizations
- Familiarity with Google Ads, Meta Ads, DSP platforms, and content syndication vendors
- Experience with A/B testing, campaign optimization, and marketing analytics
- Knowledge of marketing automation platforms and CRM systems
- Experience working in a fast-paced, cross-functional marketing environment
Company Overview