Note: The job is a remote job and is open to candidates in USA. Varsity Brands is a leading global source for cheerleading, dance team, performing arts, and yearbook services. The New Business Development Advisor plays a critical role in establishing partnerships with customers and driving revenue growth across assigned accounts, specifically for the Small Gym Summit Championship and Varsity All Star Fashion.
Responsibilities
- Increase Varsity All Star revenue across assigned event and fashion accounts
- Identify growth opportunities and at-risk events; strengthen customer relationships to secure and expand team participation
- Drive the enrollment and growth of the Small Gym Summit Championship
- Grow assigned customer accounts by solidifying team participation and targeting new opportunities
- Conduct proactive outreach, including cold calling, to generate and expand revenue opportunities for Varsity All Star events
- Assist programs in developing a customized Varsity Event schedule tailored to their specific team needs
- Re-engage Non-Varsity and Non-USASF customers to bring them back into the Varsity event ecosystem
- Serve as the customer facing lead for the Small Gym Summit Championship
- Support and promote V-Connect Meetings and Varsity University initiatives
- Monitor and report on competitor events and industry trends
- Maintain comprehensive knowledge of Varsity event and product offerings
- Use customer feedback to inform recommendations on product mix or program adjustments
- Provide regular updates and reports on sales calls and account activity
- Evaluate, process, and communicate discount and rebate plans as needed
- Serve in a high-level management and/or support role at select events
- Participate in committees, boards, and workgroups that support business objectives
- Take ownership of a special event or event series (e.g., Small Gym Summit)
Skills
- Strong familiarity with productivity tools, including Microsoft Office Suite
- High proficiency with Salesforce
- Proven customer service and sales experience
- Excellent organizational skills with the ability to manage multiple projects simultaneously
- Exceptional communication and interpersonal skills for engaging with diverse stakeholders
- Ability to work both independently and collaboratively within a team environment
- Strong problem-solving abilities to effectively resolve unexpected customer challenges
- Capacity to assist with leadership and sales training for the Advisor team
- Bachelor's Degree or work experience equivalent
- Minimum of 5 years direct sales experience
- Experience in dance/cheer/performing arts is a plus
Benefits
- Comprehensive Health Care Benefits
- HSA Employer Contribution/ FSA Opportunities
- Wellbeing Program
- 401(k) plan with company matching
- Company paid Life, AD&D, and Short-Term Disability
- Generous My Time Off & Paid Holidays
- Varsity Brands Ownership Program
- Employee Resource Groups
- Access to Financial Coaching and member-owned Credit Union
- St. Jude Partnership & Volunteer Opportunities
- Employee Perks including discounts on personal apparel and equipment!
Company Overview
Varsity Brands provides customized products for a school’s unique needs from online education to professional school branding. It was founded in 1974, and is headquartered in Memphis, Tennessee, USA, with a workforce of 5001-10000 employees. Its website is http://www.varsitybrands.com.