Note: The job is a remote job and is open to candidates in USA. Florida Blue is seeking an experienced Community Events Specialist to lead and execute consumer-facing senior-focused events. The role involves market analysis, developing community relationships, managing events, and ensuring compliance with regulations to optimize business development for Florida Blue Medicare.
Responsibilities
- Work closely with community leaders, sales agents and providers to assist in engaging prospects and stakeholders in local events and sponsorships, and support local offices in their event plan to include but not limited to Sales, provider community
- Work directly with local community relations managers and business development managers in the area offices to participate in marketing events and assist with their respective event plans when needed providing insight as the Community Events Specialist
- Assist in developing customized Community Event strategies and plans for programs/tactics and promotional platforms for each market and opportunity area where clinics, partnerships, retail centers and product opportunities are located, with a strong focus on opportunity/multicultural audiences
- Assist in creating a business development plan for leveraged opportunities for revenue generation for Florida Blue Medicare
- Conduct research and analyze data (Heat maps, county growth, etc.) to identify new and repeat opportunities
- Manage the fulfillment of activation strategies and project plans to include run of show, collateral, promotional items, equipment, venue management
- Manage the activation compliance standards for all field marketing activities within market (coordinating with Sales, Retail and Product to ensure alignment for sales channels)
- Manage use of internal and external resources and track allocated budget, provided per program by requesting clients through SLAs, SOWs
- Manage the process to report event metrics
- Maintain 2-15 License to provide compliant fulfillment as primary contributor in the delivery of various educational, sales and outreach activities for the Florida Blue Medicare segment) for such contracted programs as: New Member Meetings, Approaching Medicare Meetings
- Participate in sales roadshows and product meetings to ensure industry and product knowledge are up-to-date
- Review all CSR and Sales Bulletins, and other notifications) to ensure current information is known and accessible for in-field consumer Q&As
- Serve as liaison with sales channel managers for Compliance Coaching for agents (all agents meeting, one-on-one, Q&As, etc.)
- Provide reminder communications to individual agents, agencies pre and post sessions
- Escalation point for Sales Seminar issues with frontline agents
Skills
- 4+ years related work experience
- Active Florida 240 or 2-15 License
- Related Bachelor's degree or additional related equivalent work experience
- Demonstrated program management, asset optimization, and coordination experience
- Must be able to prioritize, multi-task and manage cross-functional teams, agencies and direct reports through tight schedules
- Must have a strong ability to identify, analyze and solve problems, both independently and as part of a team
- Minimum 25-35% travel required with overnight travel, which may include weekends
- More frequent travel during Annual Election Period and Open Enrollment Period (October – February)
- Strong organizational and time management skills
- Superior presentation delivery skills, demonstrated by experience in managing large audiences
- Proficiency in Microsoft Word, Power Point, Excel and Share Point
- Bachelor's degree in a related field
- Graduate degree in related field
- Knowledge of principles and practices of health care industry, to include Health Care Reform and Medicare
- Product development, marketing or sales experience
- Bilingual Spanish
Benefits
- Medical, dental, vision, life and global travel health insurance
- Income protection benefits: life insurance, short- and long-term disability programs
- Leave programs to support personal circumstances
- Retirement Savings Plan including employer match
- Paid time off, volunteer time off, 10 holidays and 2 well-being days
- Additional voluntary benefits available
- A comprehensive wellness program
- Competitive pay as well as opportunities for incentive or commission compensation
- Regular annual reviews with pay for performance considerations for base pay increases
Company Overview
Florida Blue is a subsidiary of a not-for-profit health solutions company dedicated to serving all Floridians in the pursuit of health. It was founded in 2001, and is headquartered in Jacksonville, Florida, USA, with a workforce of 5001-10000 employees. Its website is https://www.floridablue.com.