Note: The job is a remote job and is open to candidates in USA. Butler/Till is a media agency seeking a Media Planning & Buying Specialist to develop and execute effective media strategies. The role involves collaborating with various teams to deliver high-quality media solutions, managing campaigns, and supporting junior team members.
Responsibilities
- Support holistic media consideration across endemic partners and channels, utilizing both direct and programmatic buying methods
- Collaborate with Integrated Planning, Account Management, and Programmatic teams to develop cohesive, synergistic cross-channel media recommendations
- Demonstrate understanding of media partner capabilities and integrations; delineation between direct IO and programmatic activation opportunities where applicable
- Lead the end-to-end RFP process with oversight from senior team members, including vendor outreach, proposal evaluation, negotiations, and securing added value
- Lead timely launch and stewardship of multiple client campaigns, each with its unique set of channels and targeting strategies, with oversight from senior team members
- Facilitate contract review processes, acting as a liaison between internal stakeholders and media vendors
- Facilitate partner development of custom creative assets, acting as a conduit between internal and external stakeholders, managing timelines and expectations, with support from senior team members
- Send tracking tags, manage trafficking deliverables, and troubleshoot any launch or performance issues across partners
- Lead recurring pacing, invoicing, and reconciliation tasks across all applicable channels
- Collaborate with Analytics team on recommended KPIs for channel activation strategies and ensure accurate data tracking for all channels in dashboards
- Ensure partner reporting and data transfers are timely, accurate, and actionable
- Lead QA of campaign dashboards and reporting deliverables; strengthen data analysis skills to surface meaningful insights that drive optimizations
- Analyze and report on campaign effectiveness to maximize results across endemic environments
- Apply understanding of available optimization levers and collaborate with Activation team and partners on in-flight optimizations to enhance results
- Negotiate makegoods for under performance or mismanagement of client investments
- Support troubleshooting of reporting issues, trafficking mapping, and site tagging to assist with campaign measurement
- Collaborate with senior team members to share campaign learnings with direct and cross-functional peers, informing broader strategies and future planning efforts
- Build and maintain strong relationships with partners; actively sharing information with cross functional teams and supporting development of innovative client opportunities
- Act as the primary day-to-day liaison between media partners and internal teams, ensuring seamless communication and information sharing
- Support the development and optimization of endemic supply strategies, identifying and curating high-value inventory sources that maximize audience quality, drive measurable outcomes, and push the boundaries of available opportunities
- Work with senior team members to evaluate new partners, tools, or technologies and integrate them into tactical planning when appropriate
- Demonstrate growing understanding of direct and programmatic buying nuances, including supply accessibility, rates, inventory quality, and targeting strategies within DSP environments
- Contribute to development of best practices, guidelines, and process improvement initiatives that support planning, activation, stewardship, and reporting
- Maintain pulse and report on industry trends and marketplace conditions impacting endemic environments. Provide actionable insights relevant to our client portfolio
- Produce insights, case studies, and thought leadership to elevate the agency’s profile in the industry and enhance internal knowledge-sharing efforts (e.g., blog posts, white papers, speaking opportunities)
- Participate in internal and external learning and development opportunities. Support development and sharing of educational materials
- Demonstrate proficiency in media planning and buying tools throughout campaign workflows
- Comprehension and application of basic media math and demonstrate analytical skills
- Effectively use project management and communication tools to drive efficiency and collaboration
- Support senior team members on larger, more complex client organizations while leading small to mid-sized accounts with growing autonomy
- Additional accountabilities and tasks may be assigned by leader/management, to contribute to overall team and agency success
Skills
- Bachelor's degree in Marketing, Advertising, Communications, Business, or equivalent work experience
- 3+ years of experience managing direct to publisher digital campaigns across display, custom digital programs, and/or online video
- Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on new opportunities
- Familiarity working in MediaOcean (Prisma) or comparable media buying software
- Proficient in Microsoft Office programs, Outlook, Excel, PowerPoint, and Word
- Experience working in highly regulated industry (e.g. pharma, healthcare, financial)
- Familiarity with Google Campaign Manager or comparable
- Familiarity with DoubleVerify or comparable
- Familiarity with print and out of home tactics
Company Overview