Note: The job is a remote job and is open to candidates in USA. DraftKings Inc. is a technology company focused on innovation and the integration of AI into customer experiences. As a Marketing Strategy Manager, you will engage online casino customers by turning insights into actionable strategies, collaborating across teams to drive growth and improve campaign effectiveness.
Responsibilities
- Communicate clear, compelling narratives, both written and verbal, to influence and align stakeholders, synthesizing insights, business goals, and constraints into actionable recommendations
- Develop and refine customer personas by integrating research insights, performance data, and market trends
- Serve as a subject matter expert on online casino customers, guiding targeting, messaging, and engagement strategies across campaigns
- Analyze competitor marketing strategies, including creative execution, messaging, and positioning, to identify opportunities and inform approach
- Partner with Research, Analytics, and Media teams to translate customer insights into effective campaign strategies and briefs
- Build a deep understanding of the competitive landscape and broader market trends to inform strategic direction
- Collaborate cross-functionally to ensure consistent, customer-first strategies across channels and touchpoints
- Take ownership of initiatives end-to-end, proactively identifying opportunities, driving work forward, and delivering results in a fast-paced, matrixed environment
Skills
- At least 5 years of experience in marketing, strategic planning, or customer insights within a business-to-consumer environment
- Experience working with digital or technology brands
- A data-driven mindset, with the ability to synthesize complex data into clear insights and strategic recommendations
- Strong judgment and decision-making skills, with the ability to incorporate new information and act decisively
- A track record of ownership and accountability, with experience driving work independently from concept through execution
- The ability to translate customer research and data into actionable marketing strategies
- Strong collaboration and communication skills, with the ability to influence cross-functional partners
- A customer-first mindset and curiosity for evolving market trends and consumer behavior
Benefits
Company Overview
It's simple, we believe life is more fun when you're in on the action. It was founded in 2012, and is headquartered in Boston, Massachusetts, USA, with a workforce of 1001-5000 employees. Its website is https://www.draftkings.com.