Note: The job is a remote job and is open to candidates in USA. CB2 is a part of Euromarket Designs, Inc., a company dedicated to inspiring purpose-filled living through high-quality home furnishings. The Marketing Paid Search Specialist will manage and optimize Search, Shopping, PMAX, and App campaigns, translating strategies into actionable plans to drive business growth.
Responsibilities
- Own the end-to-end setup of Search, Shopping, and PMAX campaigns, ensuring clean execution and ongoing optimization of bids, creative and targeting strategies
- Conduct daily pacing and performance checks to ensure budgets are scaling toward monthly targets and hitting KPIs (ROI, CPA)
- Partner with Martech and Feed management team to ensure product feeds are optimized, error-free, and driving maximum visibility for high-priority categories
- Support internal weekly and monthly performance shareouts, moving beyond "what happened" to "why it happened" and identifying "what we do next" using MMM, Adobe and platform insights
- Execute A/B tests and Experiments (structure, bidding signals and strategies, copy and creative) to improve efficiency and incrementality of our programs
- Support measurement team with geo lift testing to inform MMM
- Partner closely with SEO, eCommerce, and Merchandising teams to ensure search coverage aligns with organic trends, site inventory, and broader business priorities
Skills
- High-level 'hands-on-keys' proficiency in Google Ads and Bing Ads
- Proven expertise in Search and Shopping execution, including a deep understanding of auction dynamics, PMAX asset groups, and automated bidding signals
- Solid understanding of the technical side of search, including Google Merchant Center, tracking pixels, and the impact of 1P data on bidding algorithms
- A proven ability to turn raw data into actionable insights; advanced Excel expertise (Pivot Tables, VLOOKUPs/XLOOKUPs) is non-negotiable
- A passion for proving value through structured experiments and a curiosity to find the 'why' behind changes in search volume or CPCs
- Sharp focus on QA and the ability to pivot between high-level project tasks and granular keyword-level adjustments without losing accuracy
- A genuine interest in how Paid Search fits into the total omni-channel funnel and a desire to learn from a senior-led team
- 2+ years of hands on experience in SEM/Paid Search (Agency or In-house)
- Bachelor's degree in Marketing, Advertising, Economics, or an analytical field (or equivalent work experience)
- Good proficiency with Shopping, Search and PMAX campaigns
- Proficiency in Excel (VLOOKUPs, pivot tables, and data modeling)
- Experience with SA360, Apple Search Ads, or Adobe Analytics
- Retail or ecommerce experience, omnichannel a plus
- Knowledge of feed-based advertising and optimizing for high-value, omni-channel outcomes
- Agency or Brand experience managing mid-to-large scale Paid Search budgets (enterprise-level experience preferred)
Benefits
- This is an on-site role, requiring to be in the Crate HQ office Monday through Thursday with the flexibility to work remotely on Fridays.
- The Company is deeply committed to working with and providing reasonable accommodations to individuals with disabilities.
- The Company is an equal opportunity employer; applicants are considered for all positions without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, gender identity, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.
- The Company participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the US.
- The Company will consider for employment qualified applicants with criminal history, including arrest and conviction records, in accordance with the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.
Company Overview