Note: The job is a remote job and is open to candidates in USA. SS&C Technologies is a leading financial services and healthcare technology company headquartered in Windsor, Connecticut. They are seeking a Senior Marketing Operations Specialist to execute and optimize lead generation, client engagement, and marketing programs, leveraging tools like Marketo and Salesforce.
Responsibilities
- Build, QA, launch, and monitor marketing campaigns within Marketo, including email, webinar, event, web, advertising, and nurture programs
- Manage campaign requests through a structured ticketing and project management process using Adobe Workfront
- Perform thorough quality assurance testing to ensure campaigns, assets, tracking, and integrations function correctly prior to launch
- Develop and validate audience targeting criteria using Marketo and Salesforce data to support campaign objectives
- Troubleshoot Marketo and Salesforce issues, identify root causes, and implement solutions
- Maintain campaign documentation, operational standards, and process guides
- Partner with marketing stakeholders to understand business objectives and translate requirements into scalable campaign execution
- Monitor campaign performance and assist with reporting, data quality, and operational best practices
- Continuously identify opportunities to improve efficiency, streamline processes, and enhance the overall marketing technology ecosystem
- Manage multiple projects simultaneously while consistently meeting deadlines and maintaining high-quality standards
Skills
- 3+ years of hands-on digital marketing or marketing operations experience
- Direct experience building and executing campaigns in Adobe Marketo required
- Experience independently building, testing, QA-ing, and deploying Marketo email, webinar, event, web, and nurture programs, including audience segmentation, complex smart list development, smart campaigns, tokens, and reporting
- Working knowledge of Salesforce CRM, including campaigns, leads, contacts, and reporting
- Exceptional attention to detail and commitment to quality assurance
- Strong organizational skills and ability to manage multiple projects simultaneously
- Demonstrated ownership, accountability, and follow-through in a deadline-driven environment
- Self-motivated and capable of working independently while collaborating effectively within a team
- Strong troubleshooting and problem-solving skills
- Excellent written and verbal communication skills
- Comfortable learning new technologies, adapting to changing priorities, and working in a fast-paced environment
- Strong service-oriented mindset with a focus on supporting internal marketing partners
- Adobe Marketo certification
- Basic HTML and CSS knowledge
- Experience with Adobe Workfront or similar project management systems
- Familiarity with email marketing metrics, reporting, and optimization
- Experience with lead management, lead scoring, and marketing automation best practices
- Basic image editing skills using Photoshop or similar tools
- Experience in a B2B marketing environment
- Ability to explain technical concepts clearly to non-technical stakeholders
Benefits
- Medical, dental, and vision coverage
- A 401(k) plan with company match
- Paid time off, holidays, and parental leave
- Professional development reimbursement opportunity
- Employees in this role may be eligible for consideration on an annual basis for a discretionary bonus and/or equity awards, such as restricted stock units or stock options, based upon individual and business performance at the company’s discretion
Company Overview
Company H1B Sponsorship