Note: The job is a remote job and is open to candidates in USA. Imprint is building a platform that helps brands grow the lifetime value of their customers. As the Marketing Manager, Go-To-Market, you will own the launch strategy and execution for new partner launches, ensuring effective co-marketing programs and driving partner engagement.
Responsibilities
- Define launch strategy and target segments for every new partner launch and conversion
- Partner with GMs and the partner's marketing team to build multi-channel launch plans covering PR, lifecycle, web, affiliates, paid, and organic
- Own launch readiness and execution across all marketing surfaces
- Partner with internal stakeholders to build launch dashboards and establish goals
- Monitor and optimize early performance from 0 to 60 days post-launch
- Own the launch workback schedule and execution plan end to end
- Build and maintain detailed timelines across all marketing workstreams
- Track dependencies across teams (lifecycle, creative, ops, paid, data) and proactively resolve blockers
- Manage milestones and deliverables to ensure nothing falls through between launch planning and go-live
- Drive cross-functional alignment and accountability across every team that touches a launch
- Brief lifecycle marketing on launch-specific email, push, and SMS campaigns in Imprint channels, providing objective, target segment, learning agenda, and requirements for each
- Brief internal channel owners on affiliates and paid for multi-channel launch campaigns
- Ensure briefs are specific enough that lifecycle, creative, and channel teams can move without ambiguity
- Brief creative to build toolkits that standardize messaging across Imprint and partner channels
- Ensure creative and messaging alignment across all launch channels
- Lead creative reviews to ensure all launch assets align to strategy and partner brand standards
- Own final creative signoff for all launch campaigns
- Be the primary marketing point of contact for new partners during the launch window, before handoff to the ongoing lifecycle marketing owner
- Educate partner marketing teams on what good co-branded card marketing looks like: channel mix, messaging strategy, acquisition tactics, and journey design
- Set realistic expectations with partners on timelines, creative requirements, and campaign sequencing
- Bring a clear point of view into every partner conversation and the credibility to defend it
- Develop and execute co-marketing programs with Imprint's brand and retail partners, including campaigns, content, events, and launch moments
- Collaborate with Business Development, Growth, and Product to translate partnership milestones into marketing activations
- Use performance data and partner feedback to identify what's working, diagnose gaps, and continuously improve program effectiveness
- Develop and maintain Imprint's marketing launch playbook, a repeatable, scalable framework that gets smarter with every launch
- Own the launch marketing knowledge base: what we've learned from every launch, what worked, what didn't, and how we improve
- Establish and enforce launch marketing standards across all new partners, ensuring consistency in cardholder experience regardless of partner size or tier
- Feed launch insights back to the lifecycle marketing team so evergreen journey design reflects what we know about early cardholder behavior
Skills
- Demonstrated track record of owning and executing co-marketing or partner marketing programs with measurable results
- Strong understanding of GTM strategy, campaign development, and multi-channel marketing execution (PR, lifecycle, web, affiliates, paid, organic)
- Experience owning launch timelines, workback schedules, and cross-functional execution plans end to end
- Experience working cross-functionally with business development, growth, product, and creative teams
- Ability to manage multiple partner relationships and workstreams simultaneously with clarity and follow-through
- Clear, compelling communicator in writing, in presentations, and in partner-facing settings
- Data informed approach to evaluating campaign performance and optimizing programs
- Experience in fintech, consumer finance, payments, or card-linked loyalty programs
- Familiarity with co-branded marketing, retail partnerships, or affiliate/channel marketing
- Experience building partner marketing functions or playbooks from the ground up
- Background in high growth startup or scale-up environments
Benefits
- Competitive compensation and equity packages
- Leading configured work computers of your choice
- Flexible paid time off
- Fully covered, high-quality healthcare, including fully covered dependent coverage
- Additional health coverage includes access to One Medical and the option to enroll in an FSA
- 20 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents
- Access to industry-leading technology across all of our business units, stemming from our philosophy that we should invest in resources for our team that foster innovation, optimization, and productivity
Company Overview
Company H1B Sponsorship